인공지능(AI) 및 로봇서비스 인식에 관한 탐색적 연구 - 일본 헨나호텔을 중심으로 -
An Exploratory Research on Recognition of Artificial Intelligence(AI) and Robot Service by Henn_na Hotel
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As the age of the fourth industrial revolution comes, automation technologies such as AI(artificial intelligence) and Robot service are affecting on the recognition changes of the tourism industry. Within the next 6-10 years, artificial intelligence technology is increasingly applied to various fields of the tourism industry. The more specific purpose of this study is to analyze the recognition of visitors who stayed at the Henn_na hotel in Japan awhich is the world first hotel staffed by artificial intelligence(AI) and Robot. Data collection was carried out through Sep.6 to Nov.30, in 2017. A total of 300 questionnaire were distributed and finally 231 were analyzed. As the results of recognition analysis on introduction of artificial intelligence and robotic technology, the recognition level on productivity and management efficiency will be improved by introduction of AI was the average of 3.96(5 scale), indicating the highest recognition level. Next, in the t-test results by gender, those two questions including 'provide accurate and differentiated services' and 'costs will be incurred due to the introduction of artificial intelligence', there were distinctive differences. In particular, the development of artificial intelligence technology is expected to be influential throughout tourism industry in the near future. In this respects, preemptive responses should be prepared in each tourism fields. Several academic and practical implications are suggested.
Abstract
As the age of the fourth industrial revolution comes, automation technologies such as AI(artificial intelligence) and Robot service are affecting on the recognition changes of the tourism industry. Within the next 6-10 years, artificial intelligence technology is increasingly applied to various fields of the tourism industry. The more specific purpose of this study is to analyze the recognition of visitors who stayed at the Henn_na hotel in Japan awhich is the world first hotel staffed by artificial intelligence(AI) and Robot. Data collection was carried out through Sep.6 to Nov.30, in 2017. A total of 300 questionnaire were distributed and finally 231 were analyzed. As the results of recognition analysis on introduction of artificial intelligence and robotic technology, the recognition level on productivity and management efficiency will be improved by introduction of AI was the average of 3.96(5 scale), indicating the highest recognition level. Next, in the t-test results by gender, those two questions including 'provide accurate and differentiated services' and 'costs will be incurred due to the introduction of artificial intelligence', there were distinctive differences. In particular, the development of artificial intelligence technology is expected to be influential throughout tourism industry in the near future. In this respects, preemptive responses should be prepared in each tourism fields. Several academic and practical implications are suggested.
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