인공지능(AI)과 로봇기술의 전개에 따른 호텔산업종사원의 인식과 영향 및 대응방안 연구
A Study on the Recognition and Influences of Artificial Intelligence Technology & Robot Service in Hotel Industry
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As the age of the fourth industrial revolution comes, automation technologies such as machine learning and artificial intelligence are affecting the profession of the tourism industry. The more specific purpose of this study was to analyze the recognition of hotel employee for job replacement level and influences of artificial intelligence and Robot service. As for the results of analysis, managers are more aware of the introduction of artificial intelligence and robot services than employees. it is analyzed that the possibility of substitution of artificial intelligence technology is shown as the reservation management rather then sales marketing field. In addition, human services related to the impact of artificial intelligence have positive effects on replacement efficiency, productivity and management efficiency. Finally, it was analyzed that manager 's perception change and response positively influenced future artificial intelligence. It also shows that the development of artificial intelligence technology is expected to be influential throughout the hotel industry in the near future, it is inevitable that a collaborative network both academia and industry sector should be established. especially, it is said that they should train artificial intelligence and big data experts in tourism field. Several academic and practical implications are suggested.
Abstract
As the age of the fourth industrial revolution comes, automation technologies such as machine learning and artificial intelligence are affecting the profession of the tourism industry. The more specific purpose of this study was to analyze the recognition of hotel employee for job replacement level and influences of artificial intelligence and Robot service. As for the results of analysis, managers are more aware of the introduction of artificial intelligence and robot services than employees. it is analyzed that the possibility of substitution of artificial intelligence technology is shown as the reservation management rather then sales marketing field. In addition, human services related to the impact of artificial intelligence have positive effects on replacement efficiency, productivity and management efficiency. Finally, it was analyzed that manager 's perception change and response positively influenced future artificial intelligence. It also shows that the development of artificial intelligence technology is expected to be influential throughout the hotel industry in the near future, it is inevitable that a collaborative network both academia and industry sector should be established. especially, it is said that they should train artificial intelligence and big data experts in tourism field. Several academic and practical implications are suggested.
참고문헌 (41)
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