호텔업의 하이테크놀로지 적용이 고객만족도 및 재방문의도에 미치는 영향연구 - 인공지능 가상현실 증강현실 실시간시스템 중심으로 -
A Study on the Effect of High Technology Application of Hotel Industry on Customer Satisfaction and Revisit Intention - Focusing on AI, VR, AR, Real-time System -
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초록
As the age of the fourth industrial revolution comes, automation technologies such as AI(artificial intelligence), VR(Virtual Reality), AR(Augmented Reality) and Real-time system are affecting on the recognition changes of the tourism industry. Within the next 10 years, artificial intelligence technology and various high-tech technologies will be increasingly used in various fields of the tourism industry. This paper takes China's Alibaba Flyzoo Hotel as an example, which is the world's first "future hotel”. The biggest feature of Alibaba Flyzoo Hotel is that there are no traditional hotel staff, only intelligent robots. Based on the total of 300 questionnaires were distributed online, and a total of 287 valid questionnaires were collected. The questionnaires were used to survey and analyze tourists who have stayed in high-tech hotels. Starting from the five Strategic Experientials of tourists, this paper analyzes the relationship between customer satisfaction and revisit intention. In particular, the development of artificial intelligence technology is expected to affect the entire tourism industry in the near future. Therefore, preemptive measures should be taken in all tourism fields. This research puts forward some academic and practical implications.
Abstract
As the age of the fourth industrial revolution comes, automation technologies such as AI(artificial intelligence), VR(Virtual Reality), AR(Augmented Reality) and Real-time system are affecting on the recognition changes of the tourism industry. Within the next 10 years, artificial intelligence technology and various high-tech technologies will be increasingly used in various fields of the tourism industry. This paper takes China's Alibaba Flyzoo Hotel as an example, which is the world's first "future hotel”. The biggest feature of Alibaba Flyzoo Hotel is that there are no traditional hotel staff, only intelligent robots. Based on the total of 300 questionnaires were distributed online, and a total of 287 valid questionnaires were collected. The questionnaires were used to survey and analyze tourists who have stayed in high-tech hotels. Starting from the five Strategic Experientials of tourists, this paper analyzes the relationship between customer satisfaction and revisit intention. In particular, the development of artificial intelligence technology is expected to affect the entire tourism industry in the near future. Therefore, preemptive measures should be taken in all tourism fields. This research puts forward some academic and practical implications.
참고문헌 (31)
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