5성급 호텔의 인공지능 서비스 로봇 이용객의 행동의도에 미치는 영향관계에 대한 연구
A Study on the Relationship between AI Service Robot Users on Behavioral Intentions in 5-star Hotels
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초록
This study aims to examine the relationship among characteristics of artificial intelligence service robot in 5-star hotel, emotional response, cognitive response on experiential satisfaction and behavior intentions for customer experienced service robot in 5-star hotel, Korea. To be specific, the survey targeted customers who has experienced in 5-star hotel in the past one-year and responses were actively promoted by offering a convenience store beverage coupon to those who completed it. From an online survey conducted from Dec 1, 2023, for four weeks, without insincere 17 samples, 248 samples were used for the final analysis. The hypothesis was tested through demographic characteristics, confirmatory factor analysis, correlation analysis, structural model analysis. This study presents basic evidence data that can be useful for establishing management strategies for hotels, based on the analysis results. The findings of this analysis offer valuable insights that can inform the development of effective management strategies tailored specifically to the unique demands and expectations of 5-star hotels.
Abstract
This study aims to examine the relationship among characteristics of artificial intelligence service robot in 5-star hotel, emotional response, cognitive response on experiential satisfaction and behavior intentions for customer experienced service robot in 5-star hotel, Korea. To be specific, the survey targeted customers who has experienced in 5-star hotel in the past one-year and responses were actively promoted by offering a convenience store beverage coupon to those who completed it. From an online survey conducted from Dec 1, 2023, for four weeks, without insincere 17 samples, 248 samples were used for the final analysis. The hypothesis was tested through demographic characteristics, confirmatory factor analysis, correlation analysis, structural model analysis. This study presents basic evidence data that can be useful for establishing management strategies for hotels, based on the analysis results. The findings of this analysis offer valuable insights that can inform the development of effective management strategies tailored specifically to the unique demands and expectations of 5-star hotels.
참고문헌 (30)
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