푸드테크 서비스 품질이 가치, 고객만족, 재구매의도에 미치는 영향

Abstract

This study sought to determine the impact of food tech service quality provided by a restaurant company on the perceived value of food tech, customer satisfaction, and repurchase intention as perceived by customers. Using convenience sampling, a survey was conducted focusing on customers of restaurant companies that have introduced and utilized food tech in Daegu Metropolitan City and Gyeongsan City, Gyeongsangbuk-do, and a total of 224 copies were used for empirical analysis. A summary of the research results is as follows. First, among the three food tech service quality factors, responsiveness/empathy was found to have the greatest impact on value, followed by tangibility which also had a positive effect on value. appeared. However, reliability appeared to have no effect on value, so Hypothesis 1 was partially accepted. Additionally, among the three food tech service quality factors, responsiveness/empathy was found to have the greatest impact on customer satisfaction, followed by reliability and tangibility. It was found to have a positive effect on customer satisfaction. Therefore, Hypothesis 2 was accepted. Second, the value of food tech services was found to have a positive effect on customer satisfaction and repurchase intention, and customer satisfaction with food tech services was also found to have a positive effect on repurchase intention. Therefore, hypotheses 3, 4, and 5 were accepted.