K-팝 해외공연이 K-푸드 소비량에 미치는 영향에 관한 연구 -KBS 뮤직뱅크 해외 공연 전·후의 라면 소비량 비교를 중심으로-
A Study on the Impact of K-Pop Overseas Tour on K-Food Consumption- Focusing on the Comparison in Ramen Consumption Before and After KBS Music Bank Overseas Tour -
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This study intends to advance from the concept that the effect of K-pop, a representative image of K-culture, on K-food sales among the Korean Wave brands and seek the correlation. The purpose of this study is to use the popularity of K-pop as a medium for the practical benefit of Korean Wave trade, away from the concept of linking it with consumption of K-content. As a research method, KBS Music Bank, a K-pop program of the same format, empirically compared and analyzed the consumption, export amount, and per capita consumption of ramen, a representative K-food of the month and month of performance, in 12 countries where it was performed overseas from 2011 to 2024. As a result, after holding overseas K-pop performances in 10 countries for 13 years, the growth rate of consumption per capita as well as exports and volume increased significantly in new K-pop enthusiasts such as Germany, France, and Spain in 2018, 2023, 2024. Therefore, this study suggests that it is necessary to revitalize digital promotion, K-food blogger operation, and food influencer as a side event of K-pop performances, along with the frequency and diversification of exposure and diversification of K-pop performances for global fans who use the Internet and SNS on a daily basis.
Abstract
This study intends to advance from the concept that the effect of K-pop, a representative image of K-culture, on K-food sales among the Korean Wave brands and seek the correlation. The purpose of this study is to use the popularity of K-pop as a medium for the practical benefit of Korean Wave trade, away from the concept of linking it with consumption of K-content. As a research method, KBS Music Bank, a K-pop program of the same format, empirically compared and analyzed the consumption, export amount, and per capita consumption of ramen, a representative K-food of the month and month of performance, in 12 countries where it was performed overseas from 2011 to 2024. As a result, after holding overseas K-pop performances in 10 countries for 13 years, the growth rate of consumption per capita as well as exports and volume increased significantly in new K-pop enthusiasts such as Germany, France, and Spain in 2018, 2023, 2024. Therefore, this study suggests that it is necessary to revitalize digital promotion, K-food blogger operation, and food influencer as a side event of K-pop performances, along with the frequency and diversification of exposure and diversification of K-pop performances for global fans who use the Internet and SNS on a daily basis.