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개인 및 단체수요를 고려한 항공사 통합 좌석할당모형

An Integrated Seat Allocation Model for Individual and Group Demand in Airlines

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키워드

주제분류경영학

초록

Over the last three decades, there are many researches focusing on the practice and theory of RM in airlines. Most of them have dealt with a seat assignment problem for maximizing the total revenue on individual customers. In this paper, we focus on an integrated seat assignment problem in airlines for both individual and group demands. We first explain the characteristics of air travel demand and their seat allocation processes. With some assumptions on the demand distributions, we will show our problem can be formulated as a mixed Integer Programming model which is easy to solve. Also, we will suggest an efficient seat control scheme for ad-hoc demand which is occurred randomly in practice.

Abstract

Over the last three decades, there are many researches focusing on the practice and theory of RM in airlines. Most of them have dealt with a seat assignment problem for maximizing the total revenue on individual customers. In this paper, we focus on an integrated seat assignment problem in airlines for both individual and group demands. We first explain the characteristics of air travel demand and their seat allocation processes. With some assumptions on the demand distributions, we will show our problem can be formulated as a mixed Integer Programming model which is easy to solve. Also, we will suggest an efficient seat control scheme for ad-hoc demand which is occurred randomly in practice.

참고문헌 (17)

  1. 윤문길, "선형완화기법을 이용한 복수 비행구간의 좌석할당에 관한 연구", 생산성논집, 21(4), pp.221~240 (2007), 한국생산성학회
  2. 윤문길, "항공사 수익경영모형에 관한 조사연구", 한국경영과학회지, 30(2), pp.41~62 (2005), 한국경영과학회
  3. 송윤숙, "항공사 패키지 여행 단체수요의 좌석할당 문제", 경영과학, 25(1), pp.93~106 (2008), 한국경영과학회
  4. 송윤숙, "항공사 그룹수요의 효과적인 관리방안에 관한 연구", 2004 한국항공경영학회 춘계학술대회 발표논문집, pp.267~276 (2004)
  5. 정대영, "단체수요를 고려한 서비스산업의 수익관리 최적화 모형에 관한 연구", 경영연구, 7(2), pp.86~101 (2000)
  6. Belobaba, P.P., "Airline Yield Management: An Overview of Seat Inventory Control", Transportation Science, 21, pp.63~73 (1987)
  7. Belobaba, P.P., "Application of a probabilistic decision model to airline seat inventory control", Operations Research, 37, pp.183~197 (1989)
  8. Bodily, S., "Perishable-Asset Revenue Management: Generic and Multiple-Price Yield Management with Diversion", Omega, 23, pp.173~185 (1995)
  9. Chiang W.C., "An overview of research on revenue management: current issues and future research", International Journal of Revenue Management, 1, pp.97~128 (2007)
  10. Gallego, G., "A Multi- Product Dynamic Pricing Problem and Its Applications to Network Yield Management", Operations Research, 45, pp.24~41 (1997)
  11. Gorin T., "Impacts of entry in airline markets: effects of revenue management on traditional measures of airline performance", Journal of Air Transport Management, 101(4), pp.257~268 (2004)
  12. McGill, J., "Revenue Management: Research Overview and Prospects", Transportation Science, 33, pp.233~256 (1999)
  13. Subramanian, J., "Airline Yield Management with Overbooking, Cancellations, and No-Shows", Transportation Science, 33, pp.147~167 (1999)
  14. Szwarc, W., "The transportation problem with stochastic demand", Management Science, 11, pp.33~50 (1964)
  15. Talluli, K.T., "The theory and practice of revenue management" (2005), Springer
  16. Tcha, D.W., "A dual-based heuristic for the simple facility location problem with stochastic demand", IIE Transactions, 17, pp.364~369 (1985)
  17. Yuen, B. B., "Group revenue management: redefining the business process-Part I", Journal of Revenue & Pricing Management, 1, pp.267~274 (2002)

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