고객 수요의 이동을 고려한 항공편의 최적 좌석용량 할당과 가격의 동시 결정에 관한 연구
Optimal Capacity Allocation and Pricing Decisions for Airline Seat Inventory Considering Customer Diversion
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Abstract
As airlines use dynamic pricing to match demand with seat capacity while maximizing revenue, there is a need to take into account the fact that the creation of price differences between different fares will motivate customers to try to switch from higher priced fare to lower priced one. This affects an airline’s seat prices and capacity allocation decisions. We consider the impact of customer diversion on the optimal pricing and allocation decisions for a single-period airline seat inventory allocation problem. We show how revenue managers should adapt prices in each fare and arrange seat capacity allocation, taking into account customer diversion between different fares.
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