간장 시장 수출 데이터 분석을 통한 수출 활성화 방안 연구

Abstract

In order to export soy sauce, one of the traditional foods, it is important to research the market to which you wish to export and provide customized information to exporting companies or companies wishing to export. In particular, comprehensive research should be conducted to understand the market, including consumer preferences, local tastes, cultural differences, and regulatory requirements. Nevertheless, most research organizations, including the Korea Agro-Fisheries and Food Corporation, which conducts overseas market research, are providing similar data. Currently, in countries where soy sauce is exported well, not only is there fierce export competition centered on large corporations, but soy sauces from countries that compete with us are also competing fiercely locally. In order for the various soy sauces we export to be successfully sold overseas, the most important thing is to ensure that our soy sauce is assimilated and used in the food of local people. To do so, it is necessary to find out how much soy sauce sold locally is sold and recognized by local people, and it is necessary to conduct research into which countries and how local people use it. In this study, it was determined that it was necessary to first determine whether local people used it as basic data for the study. For this purpose, the amount of soy sauce exported to each country on www.kati.net was divided by the number of Korean residents in each country who are the basic users and compared with the average annual consumption in Korea (Koreans consume about 0.5 to 0.8 kg of soy sauce per year). The purpose of this report was to analyze the results and suggest an export revitalization strategy.