소비자 중심적인 리콜 정보 제공 방안 연구 : 리콜 정보 표준화 시안 개발을 중심으로

Abstract

Recall is a consumer policy that allows consumers to remove products that are damaged through repair, exchange, refund, or disposal in the event of a risk related issue for consumer safe. In Korea, the number of recalls is increasing every year. Last year, recalls of cell phones and toothpaste have increased interest in consumers' recalls. However, there are not many consumers involved in the actual recall. Even if the consumer reads the recall information, the consumer does not fully understand the information. Because the current recall information uses very difficult terminology. This study emphasizes the necessity of consideration of the contents aspect and format aspect of information by grasping requirements of consumer-oriented recall information. In particular, information content should provide relevant information such as information to identify the target product, the cause and effect of the risk, the history of the incident or accident, and the cautions for the vulnerable. And that they should provide specific information and provide additional information to assist in the recall process. In terms of the format of information, it is supplemented with the elements that allow consumers to recognize important information related to safety, such as the size and color of letters, the shading of the contents to be emphasized. We developed the recall information cues reflecting these factors and verified the suitability of the new recall information through expert evaluation and consumer evaluation. As a result, the new census against the recall information that is currently provided is statistically significantly higher than the existing ones in all evaluation items such as understanding of information, understanding of risk, format and design aspect, information satisfaction and reliability, received. It is important to provide consistent recall information across product groups and government departments through complementing cyanide presented in this study. Through this, it is expected that consumers will be able to easily recognize recall information, easily understand the contents, and actively participate in recall, thereby achieving a virtuous cycle structure that not only realizes a safe market but also improves the interests of consumers .