광고이론에 기초한 국내 외화포스터의 명시화 유형 분석
Explicitations in ‘Translated’ Movie Posters: A Korean Case
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초록
This study aims to find out how international movie posters are explicitated into Korean versions. For this purpose, the researcher took the following three steps. First, various viewpoints of explicitation were critically reviewed to define and explain the explicitations appearing in translated movie posters. Second, six types of formal design that comprise print ads, namely headline, slogan, body copy, signature, testimonial, and visual, were redefined for application to the Korean movie posters. Third, based on the concepts of the six components, explicitations in translated movie posters (Korean versions produced in 2014) were analyzed in detail. The implications of this study for future work were also briefly discussed.
Abstract
This study aims to find out how international movie posters are explicitated into Korean versions. For this purpose, the researcher took the following three steps. First, various viewpoints of explicitation were critically reviewed to define and explain the explicitations appearing in translated movie posters. Second, six types of formal design that comprise print ads, namely headline, slogan, body copy, signature, testimonial, and visual, were redefined for application to the Korean movie posters. Third, based on the concepts of the six components, explicitations in translated movie posters (Korean versions produced in 2014) were analyzed in detail. The implications of this study for future work were also briefly discussed.
참고문헌 (25)
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