커뮤니케이션 디자인 영역 및 디자이너의 핵심 역량 분석을 통한 교육 방향성 모색
Exploring the Communication Design Education Direction through Analysis of its Domain and Required Designer Competencies
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초록
디자인 교육은 광범위하게 확장된 커뮤니케이션 디자인 영역과 디자이너의 역할을 반영하기 위해 지속적으로 노력하고 있으나 이러한 커뮤니케이션 디자인 변화의 흐름과 달리 과도기적 특성을 띠는 실정이다. 이에 커뮤니케이션 디자인 영역과 디자이너의 핵심 역량 분석을 통해 향후 디자인 교육 방향성 모색을 연구의 목적으로 한다. 따라서 본 연구는 문헌 및 디자이너 구인광고 카테고리 분석을 기반으로 변화하고 있는 커뮤니케이션 디자인 영역을 탐색하고, 이를 바탕으로 설문조사를 통해 해당 전공학생들의 희망 진로 및 관심 분야를 분석하였다. 커뮤니케이션 디자인 영역 18개를 도출하여 설문조사를 진행한 결과, 학생들이 선호하는 커뮤니케이션 디자인 영역으로 아이덴티티/브랜드 디자인, UI/UX/인터페이스 디자인, 광고 디자인, 편집/북 디자인이 나타났다. 이를 기반으로 선호도가 높은 각영역에서 요구되는 디자이너의 역량을 탐색하기 위해 해당 분야의 실무자와 교수자 인터뷰를 진행하였다. 그 결과 세부 커뮤니케이션 디자인 영역별로 요구되는 역량 특성으로는 크리에이팅 및 코디네이팅, 사용자 중심 사고, 솔루션 도출, 스토리텔링, 프로젝트 계획 및 관리 역량이 강조되었다. 또한, 각세부 영역과 무관하게 공통적으로 강조되는 커뮤니케이션 디자이너 역량은 더 활발하게 다음과 같이논의되었다. 1) 세부 영역의 역량 강화와 함께 융합적 역량, 2) 미적 감각, 창의성, 열정 및 자기주도적 태도 등 개인적 특성을 중심으로 디자이너 개인의 차별화가 요구된다. 본 연구는 변화하는 커뮤니케이션 디자인 영역을 체계화하고 학생들의 니즈를 바탕으로 세부 영역에서 요구되는 디자이너 역량을 탐색하였다는데 의의를 지니며, 향후 커뮤니케이션 디자인 교육의 발전에 기초 자료로 활용될 수있을 것으로 기대된다.
Abstract
Due to socio-cultural changes and technological development, design paradigms and designer roles are rapidly changing. Accordingly, the domain of communication design also expanded, encompassing various fields, and the role of communication designers was broadly diversified. Although design education continues to make efforts to reflect these changes, it is currently in the transitional phase. Therefore, this study explored the changing communication design area based on the analysis of literature and designer job advertisement categories to find the direction of design education. Based on the analyzed communication design categories, a survey was conducted to explore desired career paths of the students majoring in communication design and areas of interest. As a result of the survey based on the derived 18 communication design domains, it was found that students preferred identity/brand, UI/UX/interface, advertising, and editorial/book design. Further, interviews with professional communication designers and professors of the communication design department were performed to investigate the competency required in each highly preferred field. As a result, creativity and coordination, user-centered thinking, deriving solutions, storytelling, and project planning and management competency were emphasized for each communication design area. In addition, regardless of each sub-field of communication design, required common competencies were discussed. Based on personal traits such as 1) convergence expertise and strengthening of particular areas, 2) aesthetic sense, creativity, passion, and self-directed attitude, it is necessary to differentiate between individuals. This study is significant as it systematized the changing communication design area and explored the designer competency required in the specific domain based on the needs of students, contributing as primary data for the future communication design education development.
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