중국 총리 리커챵(李克强) 중국-ASEAN(아세안) 박람회 연설 텍스트의 수사학적 분석

Abstract

The opening speech in the 10th anniversary of China-ASEAN Business and Investment Summit Conference has characters of both ritualistic ceremony's speech and public political speech considering the meeting of leaders of ASEAN allied powers. This kind of speech is a form of public mass communication which unilaterally delivers the position of a country or the opinion of it in front of lots of viewers in the oral form using given text, and should appeal to the emotion of audience inducing their compliment and favor, suggest the blueprint of future to them and lead positive reaction from them by way of expressing the intended political intentions. The opening speech in this manuscript is equipped with the ritualistic and political components, amiable contents such as remembrance of past, compliment and celebration. And proper ideas and arrangement are suited to the purpose of the occasion in accordance with reporting an important policy presenting future situation and specific issues and persuading audience about them. In addition, Li Keqiang, who has strong ethos and inclination to 'progress', has an important role in amplifying the influence of speech. All the linguistic and non-linguistic expressions used in the speech are also balanced in view of ritualistic ceremony's speech and public political speech.