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국립공원 생태탐방원별 만족요인 비교분석: Revised IPA를 중심으로

Comparative Analysis of Satisfaction Factors of Korea National Park Nature Center: Focusing on Revised IPA

김동훈|정원옥|김태린|김남영
한국산림휴양복지학회 (Korean Institute of Forest Recreation and Welfare)|2024.09|한국산림휴양학회지 (The Journal of Korean institute of Forest Recreation)|제28권 제3호|pp. 83-98|DOI 10.34272/forest.2024.28.3.006

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참고문헌

키워드

Revised IPA국립공원수정된 IPAKorea national park만족도 비교생태탐방원Nature centerSatisfaction comparison

초록

본 연구는 국립공원 생태체험 시설인 생태탐방원 이용객을 대상으로 이용객 특성 파악 및 만족요인을 비교 분석하여 향후 생태탐방원 운영 계획 수립 시 활용할 수 있는 생태탐방원별 개선방안을 제안하고자 한다. 연구는 현재 조성된 국립공원 생태탐방원 중 2023년 7월 개원한 변산반도 생태탐방원을 제외한 8개 생태탐방원 이용객 설문조사 자료 3,356부를 사용하였다. 만족요인 비교분석은 Deng의 Revised IPA를 활용하여 분석하였다. Revised IPA 결과 중 모든 생태탐방원에서 시설(Q1)은 지속적인 노력이 필요한 Ⅰ사분면, 접근성(교통)(Q6)은 개선 우선순위가 가장 낮은 Ⅲ사분면에 위치하였다. 중점 개선이 필요한 영역인 Ⅱ사분면은 북한산, 지리산, 무등산, 내장산생태탐방원에서만 만족요인이 나타났다. 그리고 생태탐방원별 분석 결과 중 Ⅱ사분면 및 생태관광프로그램(Q3) 요인을 중심으로 생태탐방원별 개선방안을 제안하였다.

Abstract

This study analyzed the characteristics and satisfaction factors of visitors to the nature center, an ecological experience facility in Korea national park. Furthermore, we will propose improvement plans for each nature center that can be utilized when planning future nature center operations. The study used 3,356 user surveys from eight nature centers in the national park, excluding the Byeonsanbando nature center, which opened in July 2023. And comparative analysis of satisfaction factors was analyzed using Deng's Revised IPA. Among the Revised IPA results, facilities(Q1) was placed in quadrant Ⅰ for continued effort, and accessibility(transportation)(Q6) was placed in quadrant Ⅲ, the lowest priority for improvement, in all of the nature centers. In addition, in quadrant Ⅱ, which is the area in need of priority improvement, only Bukhansan, Jirisan, Mudeungsan, and Naejangsan nature center showed satisfaction factors. Then, we proposed improvement plans for each nature center based on the analysis results, focusing on the factors of quadrant Ⅱ and ecotourism program(Q3).

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