선 · 화주 협력 전략 및 관련 주체의 역할
A Study on the Win-win Cooperative Strategies and Roles of Shippers and Shipping Companies
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초록
해운산업은 화주의 공급사슬관리에 있어 핵심적 기능을 담당하고 있으므로 선 · 화주 상생발전은 쌍방의 건전한 발전을 위하여 필요한 것으로 판단된다. 본 연구에서는 기업 간 협력체제 구축에 관한 기존의 연구결과를 기초로 바람직한 선 · 화주 협력 모형을 재구성하고자 했다. 그리고 해당 모형의 구성요인에 대한 해운산업 이해관계자들에 대한 설문조사를 통하여 해당 모형의 적용을 위한 정책방안을 모색했다. 그 결과 선 · 화주 협력의 바람직한 전략 유형으로 선 · 화 · 정 협의체 운영, 장기 운송계약, 선사의 서비스 역량 강화 등이 우선적으로 제시되었다. 그 이외에도 협력을 위한 법적 · 제도적 장치 마련, 협력의 경영문화 정착, 자본협력 등도 고려되었다. 그리고 협력 전략의 주도적 추진 주체는 화주, 선사, 정부, 금융기관 등의 순으로 인식되었다.
Abstract
Shipping industry plays an important role in the supply chain of shippers, and accordingly, the cooperation between shipping companies and shippers is expected to be helpful for the sound growth of both the parties. In this study, a desirable cooperative model between the two parties is sought after based on various research results carried out so far in this area. To derive realistic and effective policy measures to implement the model, we carried out a survey on the stakeholders of shipping industry. According to the survey, such strategies as ⅰ) carrying out cooperative measures through joint council consisting of the shipping companies, shippers and government authorities, ⅱ) utilizing long-term shipping contracts as many as possible, ⅲ) enhancing service capabilities of the shipping companies to cope with the shippers' increasing demand for total logistics service and so on, among others, are regarded as very important for the establishment of cooperative system. On the other hand, the survey respondents think that the shippers should take the initiative for the establishment of cooperative framework in the first place, followed by shipping companies, government authorities, and then, financing institutes (or companies).
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