행정기관 공공언어의 ‘공공성’과 ‘정보성’ 실태 분석－경상북도교육청과 한국주택금융공사 보도자료를 중심으로

Abstract

Since the Press Release of the Administrative Agency is it is necessary to deliver accurate information regarding PublicNature. If the Public Language of the Press Release undermines the publicity, some readers may perceive the Press Releaseitself negatively. In addition, if the information of the Press Release is not accurately communicated, the public may havedifficulty understanding the content of the article. In particular, topics such as education and housing directly affect thelives of the people, so this is especially true. Therefore, in this study, press releases from the the Gyeongsangbuk-do Officeand Korea Housing Finance Corporation of Education were analyzed focusing on Public Nature and Informativity. First,Public Nature was examined based on overbearing or authoritative expressions and discriminatory expressions, In the caseof discriminatory expressions, direct, indirect, and personal information were examined. Next, Informativity was reviewedfocusing on the format, quantity, and arrangement of information. As a result, there were few cases in which overbearingor discriminatory expressions were directly revealed in press releases from the Gyeongsangbuk-do Office of Education andthe Korea Housing Finance Corporation. However, indirect discriminatory expressions or unnecessary personal informationexposure were found. In terms of Informativity, errors were found in the format of information common to both institutions,and there were differences in the amount and arrangement of information in the two institutions. It is hoped that the resultsof this study, which reviewed Press Releases focusing on Public Nature and Informativity, will be helpful in writing betterand easier to understand Press Releases.