고객이 남긴 음식물(leftovers)에 대한 소비자의 인식과 태도가 doggy bags 사용의도에 미치는 영향
The Effects Consumers’ Perception and Attitudes on the Doggy Bag’s Using Intention for Customer’s leftovers
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This study is 1) to analyze about perception and attitude customer’s leftovers, 2) to find out how effect doggy bag’s using intention. The questionnaire were 200 distributed, and collected and analyze. They are customers who had eating out with living metropolitan. The findings showed up as followed: First, they are usually age 20-30's with single women, 3-4 times or 5-6 times per week. Friends and colleagues usually used Korean foods including meat house within price of 10,000-20,000 won. Second, restaurant that is suitable for doggy bag appeared as Korean restaurant which sell only meat, and fast food restaurant. Third, in the factor analysis of food waste' perception and attitude, the indifference type had negative impact and the saving factor had positive influence. Therefore, The perception and attitude toward food waste were found to have a significant effect on the intention to use doggy bag The implications are as follows; First, it is necessary to improve on-site food culture through public relations, education of consumers and employees. Second, customers should provide a variety of large dishes & small dishes to induce them to eat as much as they can actually eat. Third, we should create an environment in which people can accept doggy bag culture naturally without being embarrassed.
Abstract
This study is 1) to analyze about perception and attitude customer’s leftovers, 2) to find out how effect doggy bag’s using intention. The questionnaire were 200 distributed, and collected and analyze. They are customers who had eating out with living metropolitan. The findings showed up as followed: First, they are usually age 20-30's with single women, 3-4 times or 5-6 times per week. Friends and colleagues usually used Korean foods including meat house within price of 10,000-20,000 won. Second, restaurant that is suitable for doggy bag appeared as Korean restaurant which sell only meat, and fast food restaurant. Third, in the factor analysis of food waste' perception and attitude, the indifference type had negative impact and the saving factor had positive influence. Therefore, The perception and attitude toward food waste were found to have a significant effect on the intention to use doggy bag The implications are as follows; First, it is necessary to improve on-site food culture through public relations, education of consumers and employees. Second, customers should provide a variety of large dishes & small dishes to induce them to eat as much as they can actually eat. Third, we should create an environment in which people can accept doggy bag culture naturally without being embarrassed.
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