서울시내 대학생들의 외식소비 행태 및 만족도 조사
A Study on the Eating out Behavior and Satisfaction of A University Students in Seoul
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The purpose of this study is to investigate the determining factors of purchasing attitude for university students living in Seoul by analyzing the effect of dining-out consumption behavior and purchase attitude according to food service consumption propensity. And this study is to provide basic data understanding the dining-out behavior of university students and to establish their proper dining culture. In order to investigate the eating out consumption behavior of university students, this study was conducted using the questionaires for 200 students in Seoul. It was revealed that 55.5% of the subjects spent 5,000~10,000 won for eating out cost for a meal, while 52%~54% of them ate out more than once a day. The frequency of eating out was one time per week (52%) the highest among the subjects and twice per week was (54%), three times per week (19.5%), four times was (19.5%). The students were eating at least one meal a day when they come to hear the lecture. When students choose to eat out, they are more likely to use 82.5% of restaurants around the time, depending on the lecture time and frequency of use. Rather, the usage rate of the university cafeteria is considerably low, and it is necessary to expand and improve the cafeteria in the future. As the results of this study, theoretical and practical implications are presented as follows. Food service companies officials should be interested in food service consumption propensity and established marketing direction in order to improve the purchasing attitude of university students.
Abstract
The purpose of this study is to investigate the determining factors of purchasing attitude for university students living in Seoul by analyzing the effect of dining-out consumption behavior and purchase attitude according to food service consumption propensity. And this study is to provide basic data understanding the dining-out behavior of university students and to establish their proper dining culture. In order to investigate the eating out consumption behavior of university students, this study was conducted using the questionaires for 200 students in Seoul. It was revealed that 55.5% of the subjects spent 5,000~10,000 won for eating out cost for a meal, while 52%~54% of them ate out more than once a day. The frequency of eating out was one time per week (52%) the highest among the subjects and twice per week was (54%), three times per week (19.5%), four times was (19.5%). The students were eating at least one meal a day when they come to hear the lecture. When students choose to eat out, they are more likely to use 82.5% of restaurants around the time, depending on the lecture time and frequency of use. Rather, the usage rate of the university cafeteria is considerably low, and it is necessary to expand and improve the cafeteria in the future. As the results of this study, theoretical and practical implications are presented as follows. Food service companies officials should be interested in food service consumption propensity and established marketing direction in order to improve the purchasing attitude of university students.
참고문헌 (21)
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