한국의 디자인경쟁력 제고를 위한 디자인정책에 대한 고찰

Abstract

As the scope and application range of design expands, design competitiveness has become a competency at the national level, and countries with high national competitiveness also show high design competitiveness. The purpose of this study is to present the direction of design policy to strengthen national design competitiveness through analysis of Korean design competitiveness and design policy cases of Singapore, UK and Denmark. In this study, the competitiveness of Korean design policy was analyzed by Michael Porter's diamond model. In addition, the design policy cases of each country were compared and analyzed targeting countries with high national competitiveness and high design competitiveness among the countries that are pursuing government-led design policies. Korea has achieved quantitative and qualitative growth within a short period of time by promoting the government-led design policy, and has made a leap forward in tandem with Korea's industrial development. However, there are also limitations behind that, such as growth imbalance by company size and region, and reduction in design investment. Singapore, UK, and Denmark use design as a core value at the level of national competitiveness and national brand that leads industrial and social innovation, while Korea still focuses on the functional role of design that supports the industry. In order to reinforce Korea's design competitiveness, it is necessary to develop a comprehensive design policy at the national level based on the transformation of the design policy from the design industry to an expanded concept such as public and new industries.