국가브랜드 지수와 국가디자인 경쟁력의 연관관계 분석

Abstract

National brand image for a country's economic achievements are considered to be a profound affect. This competitive element in the national level stands. This study compares the design, power analysis and design powerhouse national brand and national brand for the association was to help us better understand. Korea Institute of Design Promotion in 1'st of the six kinds of assessment data field public of the National Design Competitive Power report, industry, national  consumer, and of human capacity, environment and investment competitiveness of the analysis and design was utilized. Country Brand Index 2008 compare merchants and anholt company United States is the national brand index. Analysis of most Asian countries except Japan in the field of design, low stayed in a competitive national brand ranked in the survey were also ranked. The index shows the difference between the average and low competitiveness of their design, a strong national brand will also appear highly proportional relationship between the two has to be seen. Korea's competitiveness in the field of design, public design, performance-centric design, environment design, and three areas of investment focus will be development of the investment was. Note that, the design competition to reduce the difference between index and index of national brand, will pursue.