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Reflections on ethical issues in marketing management: An empirical examination

Shelby D. Hunt|Lawrence B. Chonko
한국마케팅과학회 (Korean Scholars of Marketing Science)|2018.01|Journal of Global Scholars of Marketing Science(마케팅과학연구) (全球营销科学学报)|제28권 제1호|pp. 86-95|DOI https://doi.org/10.1080/21639159.2017.1410774

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Ethicsresearch topicsfrequently cited papersresearch on ethical issues伦理经常引用的论文研究课题伦理问题研究
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This article provides some reflections on our paper, “Ethics in Marketing Management: An Empirical Examination,” originally published in the Journal of Business Researchin 1985. We first offer some thoughts as to why our paper, and others from the same research stream, have been widely accepted by other scholars in the area of marketing ethics. We then offer some thoughts on research topics that researchers might consider as we attempt to further develop our knowledge in the area of marketing ethics. Finally, we provide some perspectives on how researchers can proceed in their research on ethical issues in marketing.

Abstract

This article provides some reflections on our paper, “Ethics in Marketing Management: An Empirical Examination,” originally published in the Journal of Business Researchin 1985. We first offer some thoughts as to why our paper, and others from the same research stream, have been widely accepted by other scholars in the area of marketing ethics. We then offer some thoughts on research topics that researchers might consider as we attempt to further develop our knowledge in the area of marketing ethics. Finally, we provide some perspectives on how researchers can proceed in their research on ethical issues in marketing.

참고문헌 (43)

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