Hope for a stronger discipline of marketing
2
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
To a new generation of marketing scholars, Shelby Hunt might be identified with Resource-Advantage (RA) Theory, marketing theory books, or philosophy of science debates from the 1980s. This article intends to put Hunt’s publishing efforts into a richer perspective for the reader. The outcome of Hunt’s works has strengthened the marketing discipline and allowed it to avoid being taken over by neighboring disciplines in business academia, such as management. The article first offers an overview of Hunt’s works and what characterizes his body of work that should matter to marketing scholars. This article then focuses on some of Hunt’s macromarketing and ethics contributions to highlight how his work in these areas has boosted the efforts of other scholars in the process of knowledge creation. The article closes with some thoughts on future research possibilities within the marketing discipline that are now warranted.
Abstract
To a new generation of marketing scholars, Shelby Hunt might be identified with Resource-Advantage (RA) Theory, marketing theory books, or philosophy of science debates from the 1980s. This article intends to put Hunt’s publishing efforts into a richer perspective for the reader. The outcome of Hunt’s works has strengthened the marketing discipline and allowed it to avoid being taken over by neighboring disciplines in business academia, such as management. The article first offers an overview of Hunt’s works and what characterizes his body of work that should matter to marketing scholars. This article then focuses on some of Hunt’s macromarketing and ethics contributions to highlight how his work in these areas has boosted the efforts of other scholars in the process of knowledge creation. The article closes with some thoughts on future research possibilities within the marketing discipline that are now warranted.
참고문헌 (79)
- Appelbaum, S. H., "The relationship of ethical climate to deviant workplace behaviour", Corporate Governance: The International Journal of Business in Society, 5(4), pp.43~55 (2005)[DOI]
- Backman, M., "Asian eclipse: Exposing the dark side of business in Asia" (2001), Wiley
- Balmer, J. M., "Explicating ethical corporate marketing. Insights from the BP Deepwater Horizon catastrophe: The ethical brand that exploded and then imploded", Journal of Business Ethics, 102(1), pp.1~ (2011)[DOI]
- Barney, J., "Firm resources and sustained competitive advantage", Journal of Management, 17(1), pp.99~120 (1991)[DOI]
- Baruca, A., "The sustainable global marketplace", pp.41~42 (2015), Springer
- Breen, M., "The new Koreans: The business, history and people of South Korea" (2017), Random House
- Brown, S., "Writing marketing: Literary lessons from academic authorities" (2005), SAGE Publications
- Brown, S., "Marketing (as) Rhetoric: Paradigms, provocations, and perspectives", Journal of Marketing Management, 34(15–16), pp.1336~1378 (2018)[DOI]
- Chonko, L. B., "Ethics and marketing management: An empirical examination", Journal of Business Research, 13(4), pp.339~359 (1985)[DOI]
- Chonko, L. B., "Ethics and marketing management: A retrospective and prospective commentary", Journal of Business Research, 50(3), pp.235~244 (2000)[DOI]
- Clark, T., "The intellectual ecology of mainstream marketing research: An inquiry into the place of marketing in the family of business disciplines", Journal of the Academy of Marketing Science, 42(3), pp.223~241 (2014)[DOI]
- Daley, K., "Draining the will to make the sale: The impermissibility of marketing by ego-depletion", Neuroethics, 11(1), pp.1~10 (2018)[DOI]
- De Mooij, M., "Consumer behavior and culture: Consequences for global marketing and advertising" (2010), SAGE Publications
- De Oliveira, J. H. C., "Improving business innovation and research through the application of neuromarketing with ethics: A framework", International Journal of Business Innovation and Research, 9(1), pp.52~64 (2015)[DOI]
- Erevelles, S., "Big Data consumer analytics and the transformation of marketing", Journal of Business Research, 69(2), pp.897~904 (2016)[DOI]
- Farah, M. J., "Neuroethics : The practical and the philosophical", Trends in Cognitive Sciences, 9(1), pp.34~40 (2005)[DOI]
- Ferrell, O., "A synthesis of ethical decision models for marketing", Journal of Macromarketing, 9(2), pp.55~64 (1989)[DOI]
- Ferrell, O. C., "A contingency framework for understanding ethical decision making in marketing", Journal of Marketing, pp.87~96 (1985)[DOI]
- Ferrell, O. C., "Ethical beliefs of marketing managers", Journal of Marketing, pp.69~73 (1978)[DOI]
- Fugate, D. L., "Neuromarketing : A layman’s look at neuroscience and its potential application to marketing practice", Journal of Consumer Marketing, 24(7), pp.385~394 (2007)[DOI]
- Fukuyama, F., "State building: Governance and world order in the 21st century" (2017), Profile Books
- Gazzaniga, M. S., "The cognitive neurosciences" (2004), MIT press
- Goodrich, K., "How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences", Journal of Marketing Communications, 20(1–2), pp.103~116 (2014)[DOI]
- Goolsby, J. R., "Cognitive moral development and marketing", Journal of Marketing, pp.55~68 (1992)[DOI]
- Greene, J., "From neural ‘is’ to moral ‘ought’: What are the moral implications of neuroscientific moral psychology? Nature Reviews", Neuroscience, 4(10), pp.846~ (2003)[DOI]
- Gundlach, G. T., "The American marketing association’s new definition of marketing: Perspective and commentary on the 2007 revision", Journal of Public Policy &Marketing, 28(2), pp.259~264 (2009)[DOI]
- Houston, M., "Is “strategy” a dirty word?", Journal of the Academy of Marketing Science, 44(5), pp.557~561 (2016)[DOI]
- Hsu, M., "Neuromarketing : Inside the mind of the consumer", California Management Review, 59(4), pp.5~22 (2017)[DOI]
- Huang, C. C., "Examining the roles of collectivism, attitude toward Business, and religious beliefs on consumer ethics in China", Journal of Business Ethics, 146(3), pp.505~514 (2017)[DOI]
- Hunt, S. D., "The nature and scope of marketing", Journal of Marketing, 40(3), pp.17~28 (1976)[DOI]
- Hunt, S. D., "Macromarketing as a multidimensional concept", Journal of Macromarketing, 1(1), pp.7~8 (1981)[DOI]
- Hunt, S. D., "Does marketing need reform?: Fresh perspectives on the future", pp.69~77 (2006), ME Sharpe
- Hunt, S. D., "Sustainable marketing, equity, and economic growth : A resource-advantage, economic freedom approach", Journal of the Academy of Marketing Science, 39(1), pp.7~20 (2011)[DOI]
- Hunt, S. D., "Explaining empirically successful marketing theories : The inductive realist model, approximate truth, and market orientation", AMS Review, 2(1), pp.5~18 (2012)[DOI]
- Hunt, S. D., "Toward the institutionalization of macromarketing : Sustainable enterprise, sustainable marketing, sustainable development, and the sustainable society", Journal of Macromarketing, 32(4), pp.404~411 (2012)[DOI]
- Hunt, S. D., "The inductive realist model of theory generation : Explaining the development of a theory of marketing ethics", AMS Review, 3(2), pp.61~73 (2013)[DOI]
- Hunt, S. D., "Marketing theory: Foundations, controversy, strategy, and resource-advantage theory" (2014), Routledge
- Hunt, S. D., "Understanding marketing’s philosophy debates : A retrospective on seven key publication events", Journal of Historical Research in Marketing, 6(3), pp.351~378 (2014)[DOI]
- Hunt, S. D., "Personal communication with the first author, April 23, 2014", ~ (2014)
- Hunt, S. D., "Strategic marketing, sustainability, the triple bottom line, and resource-advantage (RA) theory: Securing the foundations of strategic marketing theory and research", AMS Review, 7(1–2), pp.52~66 (2017)[DOI]
- Hunt, S. D., "Personal communication with the first author, March 1, 2017", ~ (2017)
- Shelby D. Hunt, "The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation", Journal of Global Scholars of Marketing Science(마케팅과학연구), 28(1), pp.1~32 (2018), 한국마케팅과학회[DOI]
- Hunt, S. D., "Advancing marketing strategy in the marketing discipline and beyond: From promise, to neglect, to prominence, to fragment (to promise?)", Journal of Marketing Management, 34(1–2), pp.16~51 (2018)[DOI]
- Hunt, S. D., "Understanding ethical diversity in organizations", Organizational Dynamics, 36(2), pp.202~216 (2007)[DOI]
- Hunt, S. D., "The comparative advantage theory of competition", The Journal of Marketing, pp.1~15 (1995)[DOI]
- Hunt, S. D., "The resource-advantage theory of competition: Dynamics, path dependencies, and evolutionary dimensions", Journal of Marketing, pp.107~114 (1996)[DOI]
- Hunt, S. D., "A general theory of marketing ethics", Journal of Macromarketing, 6(1), pp.5~16 (1986)[DOI]
- Hunt, S. D., "The general theory of marketing ethics : A revision and three questions", Journal of Macromarketing, 26(2), pp.143~153 (2006)[DOI]
- Hunt, S. D., "Corporate ethical values and organizational commitment in marketing", Journal of Marketing, pp.79~90 (1989)[DOI]
- Jones, D. B., "Handbook of marketing", pp.39~65 (2002), SAGE Publications
- Kaikati, J. G., "American bribery legislation: An obstacle to international marketing", The Journal of Marketing, pp.38~43 (1980)[DOI]
- Keegan, P., "The trouble with green product ratings", Fortune, 130~134 (2011)
- Kohlberg, L., "Essays on moral development: The philosophy of moral development (Vol. 1)" (1981), Harper & Row
- Leonidou, L. C., "Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance", International Business Review, 24(5), pp.798~811 (2015)[DOI]
- Luo, X., "Corporate social responsibility, customer satisfaction, and market value", Journal of Marketing, 70(4), pp.1~18 (2006)[DOI]
- Madan, C. R., "Neuromarketing: The next step in market research?", Eureka, 1(1), pp.34~42 (2010)[DOI]
- Moore, D. J., "Target marketing of tobacco and alcohol-related products to ethnic minority groups in the United States", Ethnicity & Disease, 6, pp.83~98 (1996)
- Murphy, E. R., "Neuroethics of neuromarketing", Journal of Consumer Behaviour: An International Research Review, 7(4-5), pp.293~302 (2008)[DOI]
- Nason, R. W., "The visions of Charles C. Slater: Social consequences of marketing", Journal of Macromarketing, 1(2), pp.4~18 (1981)[DOI]
- "Marketing and neuroscience: What drives customer decisions? American Marketing Association White Paper" (2011)[URL]
- Paxton, J. M., "Reflection and reasoning in moral judgment", Cognitive Science, 36(1), pp.163~177 (2012)[DOI]
- Peterson, M., "Sustainable enterprise: A macromarketing approach" (2013), Sage
- "China is crushing the U.S. in renewable energy" (2017)[URL]
- Shaw, A. W., "Some problems in market distribution", The Quarterly Journal of Economics, 26(4), pp.703~765 (1912)[DOI]
- Sheth, J., "Legends in marketing: Shelby Hunt, Volume 1", pp.33~35 (2011), SAGE Publications
- Sheth, J., "Implications of the revised definition of marketing: From exchange to value creation", Journal of Public Policy & Marketing, 26(2), pp.302~307 (2007)[DOI]
- Shi, H., "Barriers to the implementation of cleaner production in Chinese SMEs: Government, industry and expert stakeholders’ perspectives", Journal of Cleaner Production, 16(7), pp.842~852 (2008)[DOI]
- Singhapakdi, A., "Moral intensity and ethical decision-making of marketing professionals", Journal of Business Research, 36(3), pp.245~255 (1996)[DOI]
- Smith, N. C., "Legends in marketing: Shelby Hunt, Volume 1", pp.297~302 (2011), SAGE Publications
- Sparks, R., "Legends in marketing: Shelby Hunt, 6", pp.305~311 (2011), SAGE Publications
- Srinivasan, V., "Business ethics in the south and South East Asia", Journal of Business Ethics, 104(1), pp.73~81 (2011)[DOI]
- "A group of South Koreans is suing China for polluting the air over Seoul" (2017)[URL]
- Trevino, L. K., "Ethical decision making in organizations : A person-situation interactionist model", Academy of Management Review, 11(3), pp.601~617 (1986)[DOI]
- Tseng, M. L., "Sustainable consumption and production for Asia : Sustainability through green design and practice", Journal of Cleaner Production, 40, pp.1~5 (2013)[DOI]
- Vargo, S. L., "Evolving to a new dominant logic for marketing", Journal of Marketing, 68(1), pp.1~17 (2004)[DOI]
- Vitell, S. J., "Handbook on ethics and marketing", pp.15~37 (2015), Edward Elgar
- Vorhies, D. W., "Benchmarking marketing capabilities for sustainable competitive advantage", Journal of Marketing, 69(1), pp.80~94 (2005)[DOI]
- Watkins, A., "Morality in marketing: Oxymoron or good business practice?", Journal of Business Research, 64(8), pp.922~927 (2011)[DOI]
- Wilkie, W. L., "Macromarketing as a pillar of marketing thought", Journal of Macromarketing, 26(2), pp.224~232 (2006)[DOI]
