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Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing

Scott J. Vitell
한국마케팅과학회 (Korean Scholars of Marketing Science)|2021.03|Journal of Global Scholars of Marketing Science(마케팅과학연구) (全球营销科学学报)|제31권 제2호|pp. 151-161|DOI 10.1080/21639159.2020.1785920

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키워드

business ethicsconsumer ethicsmarketing ethicsmacromarketingShelby D. Hunt
주제분류경영학

초록

This article is a rendering of the contributions of a Marketing Legend, Shelby D. Hunt, in the field of macromarketing in general, and most specifically in the marketing ethics area. The article highlights the major contributions of Dr. Hunt in these areas, and also traces his role as one of the early founders in both fields while even still continuing to publish in both (roughly four decades later) up to the very present.

Abstract

This article is a rendering of the contributions of a Marketing Legend, Shelby D. Hunt, in the field of macromarketing in general, and most specifically in the marketing ethics area. The article highlights the major contributions of Dr. Hunt in these areas, and also traces his role as one of the early founders in both fields while even still continuing to publish in both (roughly four decades later) up to the very present.

참고문헌 (34)

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관련 논문AI추천

Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and moreRajan Varadarajan한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing disciplineSreedhar Madhavaram한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호Hope for a stronger discipline of marketing박희중, Mark Peterson한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunitiesSreedhar Madhavaram한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호Reflections on ethical issues in marketing management: An empirical examinationLawrence B. Chonko, Shelby D. Hunt한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2018 · 제28권 제1호Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades laterVishag Badrinarayanan한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호

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