인구감소가 유통산업에 미치는 영향: 일본 편의점을 중심으로

Abstract

This study tried to examine the response policies of Japanese industry, which experienced a low birth rate and aging era before Korea. In particular, the study was conducted to examine the response strategies of convenience stores, which are representative of the Japanese distribution industry in the era of population decline, and draw implications for the Korean distribution industry. The research results are as follows. First, Korea's convenience store industry, like Japan, must prepare thoroughly and step by step to prepare for an era of low birth rate and aging. Second, population cliff refers to the rapid decline in the working age population of 15 to 64 years old, and the distribution industry must establish an appropriate and efficient retail strategy to thoroughly prepare for the era of population cliff. Third, the distribution industry must establish a close cooperation system with manufacturers to continuously discover excellent products targeting the aging population. Fourth, the distribution industry must make every effort to select and retain excellent human resources in preparation for the era of population cliff. Lastly, in a situation where the population is decreasing, the distribution industry needs a strategy to expand its commercial market share. This study provides useful implications for retail distribution strategies in situations where the population is decreasing as described above.