일본의 인구구조 변화에 따른 새로운 소비시장에 대한 고찰
The Effect of Japan's Demographic Change on the Sustainable Consumption
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Abstract
Many observers have noted that over the next several decades, large and unprecedented shifts will occur in the demographic make up of all of the major industrialized countries. And this demographic change will affect the pattern of consumption and its behaviour. The fraction of the population in Japan that is elderly and single family will be growing dramatically, while the fraction of the population made up of children will decline. Japan began the postwar period with a far lower fraction of elderly population than the rest of the G7, but it overtakes the US and Canada between 1990 and 1995, and the rest of the G7 in 2005. The overall rate of population growth in Japan will become negative. This change can be expected to have large economic effects, the Japanese consumption pattern and its behaviour per se. In this paper, we examine the effect of the Japanese demographic change on the consumption pattern and its behaviour, and found that the demographic change will affect the pattern of consumption behaviour over the last two decades. We expect that the future demographic change will affect the pattern of consumption and its related industries.
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