东北亚地区民间相互认知考察 - 以中国大学生的韩ㆍ日国家好感度为例

Abstract

The goal of this research is to explore the relationship between national identity (ethnic and civic identity) and national image and favorability towards South Korea and Japan among Chinese college students. Data collected from 381 chinese college students through a network survey questionnaire were analyzed to test the research hypothesis. Also, several analysis techniques, including internal reliability analysis, exploratory factor analysis, frequency and descriptive analysis, t-test, multivariate analysis of variance, multiple regression analysis, and sobel-test were to adopt by using SPSS 22.0 version. The findings of the study are as follows: First, the frequency analysis showed that the residency and living-abroad experience had a significant influence on the national image towards South Korea and Japan. And the major field also had a significant influence on national image towards Korea. Secondly, the major field through frequency analysis indicated that the residency had a significant influence on the national favorability towards South Korea and Japan. The living-abroad experience showed a significant influence on the favorability towards Korea only. Thirdly, while ethnic　identity was negatively correlated with the national image towards Korea and Japan, civic identity was positive correlated with such image towards both nations. Fourthly, ethnic　identity and the national image towards the two countries had a significant influence on the favorability towards both. Civic identity showed a positive influence on the favorability towards Japan only. Lastly, national image had an indirect effect on the relationship between ethnic identity and the favorability towards the two. In terms of civic identity, national image towards Japan only had an indirect effect on the favorabiltiy towards the nation. The implications of the findings and suggestions for the future research were described.