중국 4대 직할시의 지역별 對 한국 이미지에 관한 실증연구
An Empirical Study on the Image of Korea in Four Zhixiashi Areas of China
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
The purpose of this paper is to study the image of Korea in China through the empirical analysis. The survey shows that the image of Korea in China is relatively favorable and each area of China has its different image of Korea to a degree. Therefore, Korea’s strategy towards China should gradually develop into differentiated strategy in each area. When establishing marketing strategy by using state image, Korean companies should consider the characteristics of each area in China. Korea and China have been improving the exchange and cooperation in social and cultural sectors as well as those in economic and trade sectors. On the contrary, the two countries have not well developed the exchange and cooperation in political and military sectors. This is considerably related with the principle of the separation of politics and economy between Korea and China. According to the co-relation analysis, the increase of the exchange in political and military sectors will influence the cognition of the unification between Korea and China in the positive direction. As a result, it is necessary that Korea and China deepen overall exchange in all sectors including political and military sectors. It is expected that the exchange between the two countries will be on the increase in various sectors in the future. Nevertheless, it is possible that the negative image toward other country be formed and magnified with the development of the exchange. Therefore, the Korean government should try to enhance state image in terms of the improvement of state brand.
Abstract
The purpose of this paper is to study the image of Korea in China through the empirical analysis. The survey shows that the image of Korea in China is relatively favorable and each area of China has its different image of Korea to a degree. Therefore, Korea’s strategy towards China should gradually develop into differentiated strategy in each area. When establishing marketing strategy by using state image, Korean companies should consider the characteristics of each area in China. Korea and China have been improving the exchange and cooperation in social and cultural sectors as well as those in economic and trade sectors. On the contrary, the two countries have not well developed the exchange and cooperation in political and military sectors. This is considerably related with the principle of the separation of politics and economy between Korea and China. According to the co-relation analysis, the increase of the exchange in political and military sectors will influence the cognition of the unification between Korea and China in the positive direction. As a result, it is necessary that Korea and China deepen overall exchange in all sectors including political and military sectors. It is expected that the exchange between the two countries will be on the increase in various sectors in the future. Nevertheless, it is possible that the negative image toward other country be formed and magnified with the development of the exchange. Therefore, the Korean government should try to enhance state image in terms of the improvement of state brand.
참고문헌 (32)
- 고정민, "한류의 지속화 방안" (2005), 삼성경제연구소
- 김도희, "한중 문화교류의 현황과 사회적 영향", 현대중국연구, 9(2), pp.313~342 (2008), 현대중국학회
- 김범송, "중국의 한류 열풍과 혐한류 현상에 대한 담론 －한중 언론의 한류 견해와 주장을 중심으로－", 한중인문학연구, (25), pp.337~361 (2008), 한중인문학회
- 김현호, "장소판촉적지역발전을위한 장소자산형성에관한연구", 국토연구, 36, pp.5~95 (2003), 국토연구원
- 박경애, "국가이미지를 이용한 도시이미지 연구 : 대구시를 중심으로", 한국지역지리학회지, 10(1), pp.96~109 (2004), 한국지역지리학회
- 조삼섭, "국가 홍보 강화방안 연구" (2007), 숙명여자대학교 산학협력단
- 안종석, "중국 시장에서 국가이미지 효과의 지역별 차이에 관한 연구", 국제경영연구, 18(4), pp.99~130 (2007), 한국국제경영학회
- 안종석, "다차원적 국가이미지 요인구조와 중국 소비자의 국가이미지 형성요인에 관한 연구", 국제경영리뷰, 11(2), pp.43~65 (2007), 한국국제경영관리학회
- 유재웅, "국가이미지연구: 이론, 전략, 프로그램" (2008), 서울: 커뮤니케이션북스
- 이규완, "중국국가이미지와 상품이미지에 관한 연구", 社會科學論集, 23(1) (2004), 東亞大學校 社會科學大學
- 이상만, "중국사회주의 체제전환의 정치경제. In 현대중국의 이해" (2002), 서울, 한울아카데미
- 이은숙, "중국에서의 ‘한류’ 열풍 고찰", 문학과 영상, 3(2), pp.2~60 (2002), 문학과영상학회
- 이장로, "國家이미지와 信賴가 成果에 미치는 影響에 대한 實證硏究", 무역학회지, 29(5), pp.83~102 (2004), 한국무역학회
- 이춘수, "국가와 기업이미지가 주국소비자의 상품평가에 미치는 실증연구 : 중국 7개 지역을 대상으로", 국제지역연구, 11(1), pp.587~607 (2007), 국제지역학회
- 임석준, "해외진출 중소기업의 사회적 책임과 국가이미지: 중국의 사례를 중심으로", 국제정치논총, 48(4), pp.311~328 (2008), 한국국제정치학회
- 정성훈, "국가이미지 문헌연구에 관한 소고 -1965년부터 2003년까지", 국제지역연구, 9(2), pp.668~693 (2005), 국제지역학회
- 정형식, "중국시장에서 소비자의 한류지각이 한국상품 구매 및국가이미지에 미치는 영향", 소비자학연구, 17(3), pp.79~102 (2006), 한국소비자학회
- 한충민, "한국의 대외이미지와 경제적 파급효과" (1993), 한양대경제연구소
- 洪廷伦, "中国人看韩国" (1997), 北京大学硕士论文
- Bilkey. Warren J, "Country-of-origin effects on product evaluation", Journal of International Bussiness Studies, 13(1) (1982)
- Han, C. M, "Country-of-Origin Effects for Uni-national and bi-national Products", Journal of International Business Studies, 19 (1988)
- Han, C. Min, "The Role of Consumer Patriotism in the Choice of Domestic vs. Foreign Product", Journal of Advertising Research (1988)
- Han, C. M, "Testing the Role of Country Image in Consumer Choice Behavior", European Journal of Marketing, 24(6) (1989)
- Hall, C. P., "National Images: A Conceptual Assessment" (1986), International Communication Association, Boston
- Hong, S. T, "Effect of Country-of-Origin and Product Attribute Evaluation: An Information Processing Perspective", Journal of Consumer Research, 16 (1999)
- Kelman, H. C., "International Behavior, New York" (1965), NY: Holt, Rinehart & Winston
- Martin, I. M, "Measuring a Multi-Dimensional Construct: Country Image", Journal of Business Research, 27 (1993)
- Nagashima, A., "A Comparison of Japanese and U. S. Attitude toward Foreign Products", Journal of Marketing, 34 (1970)
- Peabody, Dean, "National Characteristics" (1988), Cambridge University Press
- Roth, M. S, "Matching Product Category and Country Image Perception: A Framework for Managing Country-of-Origin Effects", Journal of International Business Studies (1992)
- "廣州新快報", ~ (2007)
- "연합뉴스", ~ (2008)