한중일 3국의 문화적 이미지에 대한 연구 －대학생을 중심으로－

Abstract

This research discusses favorable attitudes toward the cultural images of Korea, China and Japan. The research results based on an analysis of questionnaire questions on the cultural images can be summarized as in the following:(1) Korea, China, and Japan hold their own cultures in high favor, but not foreign cultures. (2) China's evaluation of its own culture was found to be absolute, and Japan's was aggressive in expressing its favorable feelings toward its own culture. Korea's, on the other hand, was found to have low favorable feelings about its own culture and foreign cultures, rarely expressing any positive attitudes. (3) The results of the evaluation of the foreign cultural images show that the level of the favorable feelings about the three countries was highest in Japan, next in Korea, and the last in China. In epxressing their preference for foreign cultural images, Koreans were found to place Japan first, and China next; the Chinese placed Japan first, and Korea next, and the Japanese placed Korea first, and Japan next. (4) Analysis of the words associated with cultural images showed differences in the attidues, depending on the respondents' knowledge of the society and a country's openesss. In other words, the association words of the Korean and Chinese concerning Japan and its people were found to be mostly the ones related to personality and conducts. (5) Korea, China, and Japan were found to have a positive images about Japan and its people on the whole, but Korea and Japan showed a negative attitudes toward China and its people. The opinions of the peoples of the Korean, Japan, and China about the cultural images are different: (i) Koreans were found to have a positive attitude toward its own cultural image, (ii) the Japanese were neutral, and (iii) the Chinese have a negative attitude toward its own cultural image.