Korean Automakers' Approach to Responsible Innovation in AAM Development Through Open Innovation
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Advanced Air Mobility (AAM), which includes eco-friendly and urban-compatible low-noise technologies, represents a process of responsible innovation in the aviation industry. However, the development and operation of AAM aircraft infrastructure and services require significant costs and time that exceed the capabilities of a single company. Consequently, companies are turning their attention to open innovation that integrates internal and external knowledge and experience to support high-cost responsible innovation such as AAM. This study analyzes the case of a mobility company that aims to achieve responsible innovation through open innovation, identifying key success factors in open innovation strategies. Korean Automobile Company has engaged in open innovation with companies from various industries to improve efficiency and shorten the development period in the R&D and commercialization process of AAM. In doing so, it demonstrated characteristics of a cooperative network, leadership, and technological innovation. As a result, Korean Automobile Company’s open innovation strategy for pursuing responsible innovation led to reduced R&D timelines, the establishment of effective partnerships, and the achievement of sustainable technological innovation.
Abstract
Advanced Air Mobility (AAM), which includes eco-friendly and urban-compatible low-noise technologies, represents a process of responsible innovation in the aviation industry. However, the development and operation of AAM aircraft infrastructure and services require significant costs and time that exceed the capabilities of a single company. Consequently, companies are turning their attention to open innovation that integrates internal and external knowledge and experience to support high-cost responsible innovation such as AAM. This study analyzes the case of a mobility company that aims to achieve responsible innovation through open innovation, identifying key success factors in open innovation strategies. Korean Automobile Company has engaged in open innovation with companies from various industries to improve efficiency and shorten the development period in the R&D and commercialization process of AAM. In doing so, it demonstrated characteristics of a cooperative network, leadership, and technological innovation. As a result, Korean Automobile Company’s open innovation strategy for pursuing responsible innovation led to reduced R&D timelines, the establishment of effective partnerships, and the achievement of sustainable technological innovation.