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한국 기업집단의 신규사업진출 결정요인에 관한 연구

A Study on the Influencing Factors of New Market Entries of Korean Business Groups

홍성희|윤우진
한국산업경영학회 (Korean Association Of Industrial Business Administrarion)|2013.02|경영연구 (Journal of Business Research)|제28권 제1호|pp. 1-23|DOI 10.22903/jbr.2013.28.1.1

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참고문헌

키워드

진화경제학New Institutional TheoryEvolutionary EconomicsProblemistic Search신규사업진출신제도이론문제중심의 탐색New Market Entry
주제분류경영학

초록

본 연구는 신규사업진출 전략이 지니는 본원적 불확실성에도 불구하고 기업집단들이 지속적으로 신규사업에 진출하는 원인을 불확실성에 대한 조직의 대응을 설명하고 있는 진화경제학과 신제도이론의 관점에서 밝혀보고자 하였다. 이를 위해 불확실성과 의사결정이라는 큰 이론적 흐름 하에서, 기업집단의 과거 신규사업진출 경험, 유사지위 기업집단의 행위와 성과를 바탕으로 한 연구가설을 도출하고, 이러한 논의를 국내의 30대 기업집단을 대상으로 지난 2004년부터 2010년까지의 신규사업진출 건수를 종속변수로 하여 실증분석을 수행하였다. 음이항 회귀분석을 사용한 통계분석 결과, 과거 신규사업진출 경험과 유사지위 기업집단의 성과가 신규사업진출에 긍정적 영향을 미치는 것으로 나타났다.

Abstract

The purpose of this paper is to examine the impact of prior experiences of entries into new market, the frequencies of new market entries by the firms with similar status, and performances of the firms with similar status on the new market entries of focal firms. Viewing a new market entry as an outcome of decision making under high uncertainty, we draw upon evolutionary economics and new institutional theory to develop hypotheses. Specifically, we propose the following hypotheses:H1: Prior experiences of entries into new market are positively related to the likelihood of new market entry. H2: The frequencies of new market entries by the firms with similar status are positively related to the likelihood of new market entry. H3: The performances of the firms with similar status are positively related to the likelihood of new market entry. To test the hypotheses, we identify the 30 largest business groups in Korea during the period from 2004 to 2010. Statistical results from negative binomial regressions generally support our theoretical predictions. We find that prior experience of entries into new market and performance of the firms with similar status positively influence the likelihood of new market entry.

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