광고사진과 텍스트 분석을 통한 중학교 디자인 수업 연구
Design Instruction Method of Middle School through Advertising Photo & Text Analysis
2
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
Contemporaries get new information every day in cultural environment that continuously produces visual images. In this context, the validity of visual culture studies is to help students not to thoughtlessly accept visual messages including advertisements when they are faced with such things, but is to help them to orient themselves. Like so, it is urgent for students to be educated so that they can adapt themselves to visual culture. Also, art education needs to present the systematic standard for producing and analyzing visual images in visual culture studies. Thus, the purpose of this study is to present pedagogy that enables students to interpret the texts of advertising pictures in order that they may cope with visual effect-centered culture critically, introspectively and actively. In order to do so, a critico-pedagogy was developed on the basis of the analysis framework for pictorial texts and it was applied to the actual spot. The following is an expectable effect in this study. The test group, to which the pictorial text analysis-based critico-pedagogy against commercial advertisements was applied, will enhance their artistic knowledge, the uptake of art, appreciative power and expressive ability more than the control group to which normal pedagogy was applied. In result, such results will have an effect on the scholastic performance measured by the practical test and the formative test. The results of this study came out as in the following: pictorial text analysis-based critico-pedagogy against commercial advertisements was more effective to enhance the scholastic performance of learners, as compared to traditional pedagogy. Accordingly, the pedagogy presented in this study is expected to positively enable students to interpret pictorial texts dispassionately on the premise that the goal of education in visual art is to enhance cognition and criticism on various visual images.
Abstract
Contemporaries get new information every day in cultural environment that continuously produces visual images. In this context, the validity of visual culture studies is to help students not to thoughtlessly accept visual messages including advertisements when they are faced with such things, but is to help them to orient themselves. Like so, it is urgent for students to be educated so that they can adapt themselves to visual culture. Also, art education needs to present the systematic standard for producing and analyzing visual images in visual culture studies. Thus, the purpose of this study is to present pedagogy that enables students to interpret the texts of advertising pictures in order that they may cope with visual effect-centered culture critically, introspectively and actively. In order to do so, a critico-pedagogy was developed on the basis of the analysis framework for pictorial texts and it was applied to the actual spot. The following is an expectable effect in this study. The test group, to which the pictorial text analysis-based critico-pedagogy against commercial advertisements was applied, will enhance their artistic knowledge, the uptake of art, appreciative power and expressive ability more than the control group to which normal pedagogy was applied. In result, such results will have an effect on the scholastic performance measured by the practical test and the formative test. The results of this study came out as in the following: pictorial text analysis-based critico-pedagogy against commercial advertisements was more effective to enhance the scholastic performance of learners, as compared to traditional pedagogy. Accordingly, the pedagogy presented in this study is expected to positively enable students to interpret pictorial texts dispassionately on the premise that the goal of education in visual art is to enhance cognition and criticism on various visual images.
참고문헌 (39)
- 권상구, "미술과 실기교육방법론" (2002), 형설출판사
- 고승혜, "중학교 미술 1,2,3학년" (2003), 두산
- 교육부, "중학교 교육과정 해설(Ⅳ)- 미술", ~ (2002)
- 김기국, "사진텍스트의 기호학적 연구", 한국프랑스학논집, 42, pp.25~50 (2003), 한국프랑스학회
- 김기숙, "중학교 미술 1,2,3학년" (2001), (주)대한교과서
- 김정희, "중학교 미술 1,2,3학년" (2003), 교학연구사
- 노부자, "중학교 미술 1,2,3학년" (2003), 지학사
- 노용, "ICT를 활용한 미술수업이 중학생의 조형능력에 미치는 영향", 미술교육논총, 18(1), pp.309~338 (2004), 한국미술교육학회
- 노용, "중학교 미술과 교육에서 시각문화 텍스트 활용 수업설계 방안 -사진 텍스트 분석을 중심으로-", 열린교육연구, 15(1), pp.153~183 (2007), 한국열린교육학회
- 서석례, "중학교 미술 1,2,3학년" (2003), 중앙교육진흥연구소
- 박길자, "초등사회과교육에서 대중문화 텍스트의 분석모델과 실제", 초등교육연구, 19(2), pp.193~216 (2006), 한국초등교육학회
- 박정애, "시각적 텍스트로서의 미술작품: 의미읽기", 미술과교육, 3, pp.179~194 (2002)
- 박정애, "교육과 미술교육에서 패러다임의 변화: 인간중심에서 문화중심으로", 미술과 교육, 6(1), pp.1~20 (2005)
- 박종미, "DBAE 프로그램이 고등학생들의 미술학습동기와 미술학업성취도에 미치는 효과", 석사, pp.2002
- 박진현, "시각문화비평수업에서 비평적탐구법이 학업성취도에 미치는 영향-중학교 2학년 광고수업을 중심으로", 석사, pp.2008
- 박휘락, "미술감상과 미술비평교육" (2003), 시공사
- 손지현, "시각문화해석과 미술교육과정에의 적용", 미술과 교육, 4, pp.27~49 (2003)
- 제7차 교육과정에 따른 초등학교 미술과 성취기준과 평가 기준 예시 평가도구 개발 연구, "양윤정", 한국교육과정평가원, ~, pp.PRE 2001-4-9 (2001)
- 이은주, "광고이미지를 활용한 시각문화 미술교육 프로그램에 관한 연구-초등학교6학년을 대상으로", 석사, pp.2007
- 이정모, "인지심리학" (2004), 문음사
- Bloom, B. S., "Handbook of Formative and Sumative Evaluation of Student Learning" (1971), McGraw-Hill
- Chalmers, F. G., "Art education as ethnography", Studies in Art Education, 22(3), pp.6~14 (1981)
- Duncum, P., "Art education for new times", Studies in Art Education, 38(2), pp.69~79 (1997)
- Duncum, P., "A Case for an Art Education of Everyday Aesthetic Experiences", Studies in Education, 40(4), pp.295~311 (1999)
- Duncum, P., "Visual Culture: Developments, Definitions, and Directions for Art Education", Studies in Art education, 42(2), pp.101~112 (2001)
- Eisner, E., "Education artistic vision" (1972), Macmillan
- Freedman, K., "Interpreting gender and visual culture in art classroom", Studies in Art Education, 35(3) (1994)
- Freedman, K., "Social perspectives on art education in the U.S.: teaching visual culture in a democracy", Studies in Art Education, 41(4), pp.314~329 (2000)
- Geahigan, G., "Models of critical discourse and classroom instruction: A Critical Examination", Studies in Art Education, 41(1), pp.6~21 (1999)
- Hall, S., "The Work of Representation. in: Representation: Cultural Representations and Signifying Practices" (1977), Sage Pub.
- Korzenik, D., "Socialization and drawing", pp.26~29 (1979), Art Education
- Lowenfeld. V., "Creative and Mental Growth(3rd ed.)" (1950), The Macmillan
- Masterman, L., "A Rational for Media Education" (1996), Media Literacy in the Information Age-Information & Behavior
- McFee, J. K., "Art, culure, and environment" (1977), Wadsworth Publishing Company. Inc.
- Smith, N. R., "Copying and artistic behavior: chilidren and comic strips, studies in art education", Studies in Art Education, 26(3), pp.147~156 (1985)
- Thomson, C. M., "Michael doesn't like my dinosaurs, Conversations in a preschool art class", Studies in Art Education, 33(1), pp.43~55 (1991)
- Wilson, B., "Teaching Children to draw" (1982), Prentice-Hall
- Wilson, B., "Becoming Japanese: Manga, children's drawing, and the construction of national character", pp.48~60 (2000), Visual Arts Research
- Wilson, B., "Art ERducation East and West: The prospects for postmodern pluralism", Journal of Research in Art & Education, 2, pp.1~18 (2001)