경주 토함산과 남산 국립공원의 이용만족 평가- 중요도-성취도 분석을 중심으로 -
Evaluation of Use Satisfaction for Tohamsan andNamsan National Parks in Kyongju - Focused on Importance-Performance Analysis -
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초록
Recently the use demand for national parks has been rapidly increased due to the change ofleisure patterns in Korea. The intensive use of national parks, however, can cause seriousmanagement problems both in resource conservation and in visitor satisfaction. In order toprepare the effective management plan for the sustainable use of national parks, it is essential toevaluate the visitor satisfaction.The purpose of this study is to provide important information for the management strategiesfor Namsan and Tohamsan national parks in Kyongju. Importance-performance analysis (IPA)was adopted to analyze the visitor expectation and satisfaction. The questionnaire survey wasperformed to the 420 visitors of the three sites (Namsan Sam-reung, Namsam Yong-jang, andTohamsan) that are the most popular areas in Kyongju national park.The IPA for the 18 satisfaction items shows that all the values for importance are higher thanthose for performance in the three sites. This results indicates that visitors’ satisfactions for the18 items are lower than their expectations. The IP matrix reveals that the management effortshould be concentrated on the educational opportunities for nature and culture in Yong-jang,on the convenient access to park in Sam-reung. and on the availability of cool drinking water inTohamsan. Based on the results, several suggestions for the management strategies weresummarized for the three sites in conclusion.
Abstract
Recently the use demand for national parks has been rapidly increased due to the change ofleisure patterns in Korea. The intensive use of national parks, however, can cause seriousmanagement problems both in resource conservation and in visitor satisfaction. In order toprepare the effective management plan for the sustainable use of national parks, it is essential toevaluate the visitor satisfaction.The purpose of this study is to provide important information for the management strategiesfor Namsan and Tohamsan national parks in Kyongju. Importance-performance analysis (IPA)was adopted to analyze the visitor expectation and satisfaction. The questionnaire survey wasperformed to the 420 visitors of the three sites (Namsan Sam-reung, Namsam Yong-jang, andTohamsan) that are the most popular areas in Kyongju national park.The IPA for the 18 satisfaction items shows that all the values for importance are higher thanthose for performance in the three sites. This results indicates that visitors’ satisfactions for the18 items are lower than their expectations. The IP matrix reveals that the management effortshould be concentrated on the educational opportunities for nature and culture in Yong-jang,on the convenient access to park in Sam-reung. and on the availability of cool drinking water inTohamsan. Based on the results, several suggestions for the management strategies weresummarized for the three sites in conclusion.
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