青年亚文化视域下的网络热词探究--以“种草”为例

Abstract

In today's society, the internet and new media have become an indispensable part of people's daily lives, changing the channels through which we obtain information and the ways in which we communicate in a staggering speed. In this environment of widespread internet information, the network slang that emerges through online communication has become an important factor affecting the language environment and cultural expression. With the continued high interest in online interaction among young people in China, not only has it brought about changes in their behavior habits, but it has also enriched social discourse practices. One notable phenomenon is the constant emergence of new network terms, constantly refreshing the public's vision and breaking through the traditional expression of Chinese language, giving people a feeling of freshness. Network slang, a vocabulary created by network users spontaneously, combines Chinese and foreign characters, emoticons, numbers or pictures, and forms a discourse style that reflects the characteristics of youth subculture and is an important manifestation of youth subculture. This paper takes the network slang “planting grass” as an example, showing how its meaning has evolved from planting to recommending purchases, reflecting the flexibility of internet language and the changes in young people's consumption concepts. This article aims to reveal the unique role and value of internet slang terms among young people by analyzing the background of their emergence, semantic evolution, transmission mechanism, and cultural influence. It also provides reference for youth language education and cultural guidance.