对中国网络流行语出现原因与传播特征的研究

Abstract

Internet buzzwords, as a product of rapid societal development, are unique in their form, meaning, and methods of dissemination and popularization. They not only reflect societal trends and development methods but also embody the values, worldviews, psychological states, and goals pursued by contemporary Chinese people. These buzzwords serve as indicators of the value orientations and expressions of the younger generation, helping to understand the trends and characteristics of Chinese society through their emergence, spread, and eventual elimination. This paper, based on an examination of relevant materials on buzzword research, introduces popular buzzwords from various periods, analyzing their origins, word formation, and characteristics. It explores the inevitable reasons behind the creation of Internet buzzwords and systematically analyzes them to gain insight into the trends and dynamics of Chinese social culture. This study also helps to understand the values and worldviews of the younger generation in China, distinguishes the differences between mainstream culture and subcultures, predicts the direction of societal development, and examines the impact of language variation on social culture and the consciousness of its members.