캐릭터 관광 상품에서 나타난 지역적 특성에 대한 연구- 지역 한정 치이카와(ご当地ちいかわ)의 사례를 중심으로 -

Abstract

Until now, research on the use of characters as local cultural content has been limited to local characters. This paper is significant because it introduces, for the first time in Korea, cases where local tourism products were created using external characters such as Japan's local limited Kitty and local limited Chiikawa. And it is expected to address the issues that have been problematic in utilizing local characters. The beginning of character products reflecting local characteristics was investigated through the case of local limited Kitty. And through local limited Chiikawa, where tourism products reflecting local characteristics are currently being actively produced, this research studied what features were chosen as themes for tourism souvenirs and how local characteristics were incorporated into the products. The themes of the products held by local limited Chiikawa can be divided into cultural, historical, geographical, and ecological classification Cultural classification includes myths, the image of the local, traditional skills, and food culture. Historical classification can be classified into historical figures, historical groups, and cultural heritage. Geographical classification can be divided into geographical features, tourist attractions. Lastly, Ecological classification includes the animals and plants inhabiting the area. By combining locally developed characters with local cultural content, it was anticipated that effective promotion of local culture, as well as the advancement of the domestic character industry, could be achieved. Through this research, the following suggestions can be made: First, it is important to effectively manage local cultural resources and consistently discover new local cultural resources. Second, the domestic character content industry should be promoted by using local characters as much as possible. Third, the website should be established for providing detailed information on tourism products. Fourth, it must not be forgotten that these items are not just character products, but rather tourism souvenirs that reveal local characteristics.