模因论视域下网络流行语的语用效应探究

Abstract

In the linguistic circle, meme is believe to be the basic information unit of culture, language meme is the manifestation of culture, and language is the tool for the expression of cultural meme. All languages that can be replicated by imitation are language memes. Using memetics to interpret language phenomena and explore the way and process of language evolution and communication from different perspectives is a new entry point for learning and studying a language. Language memes have obvious characteristics of repetition and analogy in the process of replication and dissemination, which gives the language a strong capability of “regeneration” and “re-creation”. The emergence and dissemination of Internet catchwords have the characteristics of meme, making it more easily to replicate, create and disseminate in the Internet. Using memetics to interpret and analyze language phenomena may help us improve or deepen our understanding and knowledge of language origin, language acquisition and pragmatic communication, and broaden the research methods and approaches. This paper analyzes the generation and application of Internet catchwords memes from two dimensions, i.e. horizontal and vertical. Under the theoretical framework of linguistic theory, starting with the imitation and replication existing in a large number of linguistic behaviors, this paper interprets and explains the generation, popularity and social value of catchwords so as to deepen the cognition and understanding of language. Analyzing and interpreting the Internet catchwords under the theoretical framework of memetics is not only a new exploration of the research methods of catchwords, but also an expansion of the research field of language memes.