한식 메뉴선택 속성이 고객만족에 미치는 영향: - 강릉지역 중국 유학생 중심으로 -
Impact of Menu Selection Attributes of Korean Restaurants on Customer Satisfaction - focused on Chinese College Students in Gangneung City -
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Recently, the number of international students is continuing to grow in South Korea,China, Japan, and some southeast Asia regions. According to the statistics, the largest numbers of international students are Chinese. After China and South Korea has established friendships, the number of Chinese guest and students in South Korea is higher than any other country in the world. When we face the increasing rate, the best praise is the largest market to South Korea. With the large influx of Chinese students it is important to master their experience and decision process when making choices in Korean restaurants. this study was focused on the Chinese students limited in the scope of Gangneung. Accurate and detailed analysis on how do Chinese students make the use of Korean restaurant. In the following study, I will analysis Chinese students in different regions through the form of questionnaire. I have a diversity of targeted research on the menu for the customers.
Abstract
Recently, the number of international students is continuing to grow in South Korea,China, Japan, and some southeast Asia regions. According to the statistics, the largest numbers of international students are Chinese. After China and South Korea has established friendships, the number of Chinese guest and students in South Korea is higher than any other country in the world. When we face the increasing rate, the best praise is the largest market to South Korea. With the large influx of Chinese students it is important to master their experience and decision process when making choices in Korean restaurants. this study was focused on the Chinese students limited in the scope of Gangneung. Accurate and detailed analysis on how do Chinese students make the use of Korean restaurant. In the following study, I will analysis Chinese students in different regions through the form of questionnaire. I have a diversity of targeted research on the menu for the customers.
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