호텔기업 구성원의 직무노력차원, 관계적 배태성, 관계 신뢰, 장기관계지향성 간의 구조적 관계
Structural Relationship between Job Effort Dimension, Relational Embeddedness, Relationship Trust, Long-term Relationship Orientation of Hotel Enterprise Employees’
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초록
The purpose of this study is test to the structural relationships of job effort dimension and relational embeddedness, relationship trust, long-term relationship orientation in the hotel industry. To accomplish the goals, a field survey was conducted on the customers' of deluxe hotels in the Seoul area. The statistical tools to be undertaken in this research were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and covariance analysis using the statistical package of SPSS (18.0) and AMOS (18.0). The results of this study could be summarized as follows; First, the job effort dimension( customer care effort, expertise effort, communication efforts, customer contact effort, intimate response effort, special treatment effort, prosocial relationship effort) have a positively affects the level of hotel customers' relational embeddedness. Second, the job effort dimension( customer care effort, expertise effort, communication efforts, customer contact effort, intimate response effort, special treatment effort, prosocial relationship effort) have a positively affects the level of hotel customers' relationship trust. Third, the job effort dimension(customer care effort, expertise effort, communication efforts, customer contact effort, intimate response effort, special treatment effort, prosocial relationship effort) have a positively affects the level of hotel customers' long-term relationship orientation. Fourth, the job effort have a positively affects the level of hotel customers' relationship trust. Fifth, the job effort have a positively affects the level of hotel customers' long-term relationship orientation.
Abstract
The purpose of this study is test to the structural relationships of job effort dimension and relational embeddedness, relationship trust, long-term relationship orientation in the hotel industry. To accomplish the goals, a field survey was conducted on the customers' of deluxe hotels in the Seoul area. The statistical tools to be undertaken in this research were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and covariance analysis using the statistical package of SPSS (18.0) and AMOS (18.0). The results of this study could be summarized as follows; First, the job effort dimension( customer care effort, expertise effort, communication efforts, customer contact effort, intimate response effort, special treatment effort, prosocial relationship effort) have a positively affects the level of hotel customers' relational embeddedness. Second, the job effort dimension( customer care effort, expertise effort, communication efforts, customer contact effort, intimate response effort, special treatment effort, prosocial relationship effort) have a positively affects the level of hotel customers' relationship trust. Third, the job effort dimension(customer care effort, expertise effort, communication efforts, customer contact effort, intimate response effort, special treatment effort, prosocial relationship effort) have a positively affects the level of hotel customers' long-term relationship orientation. Fourth, the job effort have a positively affects the level of hotel customers' relationship trust. Fifth, the job effort have a positively affects the level of hotel customers' long-term relationship orientation.
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