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영상기호번역 고찰 -등가틀을 이용한 후속방안(3)

A Study of Screen Signification Translations by the Frame of Equivalence

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This study focused on Screen Signification Translations because a systematic model and a strategic approach are greatly needed in the flood of imported films in today's globalized world. Such an approach can maximize the screen signification translation, and pick up the core of the most important context in essence. In this study I defined semiotic cognitive signs of screen expression in non-language and language signs. By 'the Frame of equivalence', the componential analysis was used to examine the strategies (e.g., exclusion of source-language redundancies and superfluities, omission, ellipsis of condensation and implication) and an equal value translation was produced. It is necessary that principal operations and phenomena should be examined in the process of screen signification translations.

Abstract

This study focused on Screen Signification Translations because a systematic model and a strategic approach are greatly needed in the flood of imported films in today's globalized world. Such an approach can maximize the screen signification translation, and pick up the core of the most important context in essence. In this study I defined semiotic cognitive signs of screen expression in non-language and language signs. By 'the Frame of equivalence', the componential analysis was used to examine the strategies (e.g., exclusion of source-language redundancies and superfluities, omission, ellipsis of condensation and implication) and an equal value translation was produced. It is necessary that principal operations and phenomena should be examined in the process of screen signification translations.

참고문헌 (16)

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  2. 문은배, "색채의 이해" (2002), 국제출판사
  3. 이다현, "영상번역을 위한 함축성 연구", 박사, pp.2007
  4. 자막없이 보기 The Devil Wears Prada, "오석태의 악마는 프라다를 입는다", pp.2008, 오석태
  5. 이일범, "악마는 프라다를 입는다 The Devil Wears Prada" (2007), 스크린영어사
  6. 이지연, "T.V, 방송뉴스의 특성과 전략", 박사, pp.2006
  7. Baker, M., "In Other Words" (1992), Routledge
  8. Barthes, R., "Elemente der Smiologie" (1983), Suhrkamp
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  10. Kroeber-Riel, W., "Bildkommunikation - Imagerystrategien für die Werbung in : 영상 커뮤니케이션" (2005), 커뮤니케이션 북스
  11. Nida, E., "The Theory and Practice of Translation" (1982), E.J. Brill
  12. Pavio, A., "Imagery, Language, and Semantic Memory" (1976), The U of Western Ontario
  13. Petri, C., "Verbale und visuelle Assoziationen als rundlage Kreativer Bildideen fr eine erlebnisbetonte Werbung, Bd. 1-2 (Eaztendokumentation), Dissertation an der Universitt des saarlandes, Rechts-und Wirtschaftwissenschaftliche Fakutt, Sabrückin, als Buch erschienen unter dem Titel: Enstehung und Entwicklung kreativer Werbeideen" (1991), Physica
  14. Saussure, F., "Course in General Linguistics" (1966), Hill Book Company
  15. Venuti, L., "The Translator’s Invisibility: A History of Translation" (1995), Routledge

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