시장지향성이 제품성과 영향을 미치는데 있어 심제품 창조성의 매개효과: 식음료 제조기업을 중심으로

키워드

참고문헌 (56)

1. "인과분석을 위한 연구방법론" (2002), 무역경영사
2. "인적자원관리시스템과 지식역량과의 관계에 대한 실증연구: 제도 내재화 및 냉소적 분위기의 매개효과", 28(2), pp.131~169 (2004)
3. "신제품 개발조직의 지식역량이 신제품 경쟁우위에 미치는 영향에 관 한 연구" (1999)
4. "ASP 기반 정보시스템 성공 모형 도출: 소기 업 적용을 중심으로", 14(1), pp.43~58 (2004)
5. "신제품 마케팅" (2004), 학현사
6. "경영자 윤리의식의 성과에 있어 정서적 유대감의 매개역할", 3(1), pp.1~23 (1999)
7. "한국과 미국의 신제품개발 성패요인에 대한 국제비교 연구" (2000)
8. "“신제품개발의 성공요인 분석 ” 중소기업연구", pp.133~162 (1989)
9. "Strategic Market Management" (1998), John Wiley and Sons Inc
10. "The Social Psychology of Creativity Journal of Personality and Social Psychology", pp.357~376 (1983)
11. "In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products", 33, pp.174~187 (1996)
12. "The Partial Least Squares Approach to Causal Modeling, Personal Computer Adoption and Use as an Illustration", 2(2), pp.285~314 (1995)
13. "Journal of Management", pp.99~120 (1991)
14. "The Moderate-mediator Variable Distinction in Social Psychological Research Journal of Personality and Social Psychology", pp.1173~1182 (1986)
15. "New Product Development in the 1980s" (1982), Inc.
16. "A Paradigm for Developing Bester Measures of Marketing Constructs Journal of Marketing Research", pp.64~73 (1979)
17. "The Determinant of Industrial New Product Success and Failure Journal of Marketing", pp.15~31 (1979)
18. "How to Identify Potential New Product Winners", pp.10~19 (1980)
19. "Success Factors at the Project Level", pp.175~188 (1987)
20. "Determinant of Timeliness in Product Development Journal of Product Innovation Management", pp.381~396 (1994)
21. "New Product Performance : What Distinguishes the Star Products", 25(1), pp.17~45 (2000)
22. "The Capabilities of Market-Driven Organizations Journal of Marketing", pp.37~52 (1994)
23. "and Innovativeness in Japanese Firms Journal of Marketing Research", pp.23~37 (1993)
24. "Strategic Orientation of the Firm and New Product Performance", 34, pp.77~90 (1997)
25. "An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment Journal of Marketing Research"
26. "A Study of Successful Projects Unsuccessful Projects and Protects in Process in West Germany IEEE Transactions on Engineering Management", pp.128~142 (1976)
27. "Building Organizational Capabilities for Managing Economic Crises: The Role of Market Orientation and Strategic Flexibility", 65, pp.1~28 (2001)
28. "Implementing Market Orientation" (1998), Business School, University of Georgia
29. "Market Orientation and Organizational Performance: Is Innovation a Missing Link?", 62, pp.30~45 (1998)
30. "A Multiple-layer Model of Market-oriented Organizational Culture: Measurement Issues and Performance Outcomes", 37, pp.449~462 (2000)
31. "Determinants of Korean and Japanese New product Performance: An Interrelational and Process View", 11(4), pp.81~112 (2003)
32. "Market Orientation, Creativity, and New Product Performance in High-technology Firms", 68, pp.114~132 (2004)
33. "Journal of Marketing", pp.53~70 (1993)
34. "Market-focused Strategic Flexibility: Conceptual Advances and an Integrative Model", 31(1), pp.74~89 (2003)
35. "Estimating Mediation in Treatment Evaluations", pp.602~619 (1981)
36. "An Investigation into the Managerial Roles and Career Paths of Gatekeepers and Project Supervisors in a Major R&D Facility", pp.112~128 (1988)
37. "Journal of Marketing", pp.1~18 (1990)
38. "A Measure of Market Orientation Journal of Marketing Research", pp.467~477 (1993)
39. "Marketing Management" (2000), Prentice-Hall, Inc
40. "Determinants of New Product Outcome in a Developing Country International Journal of Research in Marketing", pp.143~156 (1986)
41. "Tangible and Intangible Reasons for New Product Failure European Society for Opinion and Marketing Research" (1986), Monograph Series
42. "A Study of Success and Failure in Product Innovation The Case of the U.S. Electronics Industry IEEE Transactions on Engineering Management" (1984)
43. "The Present Status of the Marketing Concept Journal of Marketing", pp.50~57 (1972)
44. "A Study of Factors Underlying Innovation in Selected Firms Institute of Public Administration." (1969)
45. "The Effect of a Market Orientation on Business Profitability Journal of Marketing", pp.20~35 (1990)
46. "Mediating Influences on the Relationship Between Market Orientation and profitability in Small Industrial Firms", 5(3), pp.55~76 (1996)
47. "In Search of Excellence" (1982)
48. "Factors Influencing Innovation Success at the Project Level", pp.15~20 (1976)
49. "Structruring Cooperative Relationships between Organizations" (1992)
50. "Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products", 38, pp.73~85 (2001)
51. "Effects of Coaction, Expected Evaluation, and Goal Setting on Creativity and productivity", 38(2), pp.483~503 (1995)
52. "Journal of Marketing", pp.46~55 (1994)
53. "The Determinants of Japanese New Product Successes", 34, pp.64~76 (1997)
54. "Challenges of Managing the Development of Breakthrough Products in Japan", 17(2), pp.665~688 (1999)
55. "The Effect of Perceived Technological Uncertainty on Japanese New Product Development", 44(1), pp.61~80 (2001)
56. "The Role of New Product Models in Supporting and Improving the New Product Development Process" (1990)

관련 논문AI추천