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MOOC 수강에 대한 대학생의 지속적인 사용의도에 영향을 미치는 요인에 관한 연구-기술수용모형, 기대일치모형, 과제기술적합모형을 기반으로

A Study of Factors Affecting Continuous Behavior Intention of College Students on MOOC-Based on TAM, ECM, and TFM

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키워드

주제분류교육학

초록

본 연구의 목적은 기술수용모형, 기대일치모형, 과제기술적합모형을 기반으로 MOOC에 대한 대학생의 지속적인 사용의도에 영향을 미치는 요인을 탐색하는 것이다. 이를 위해, 본 연구에서는 기술수용모형, 기대일치모형, 과제기술적합성모형 등을 기반으로 수행된 관련 선행연구로부터 지각된 용이성, 지각된 유용성, 기대일치, 과제기술적합성, 만족도 등의 변인을 도출하고 MOOC의 지속적 사용의도에 영향을 미치는 변인을 탐색하였다. 본 연구에서는 수도권에 소재한 대학에 재학 중인 학생 322명을 대상으로 자료를 수집하고 구조방정식 모델을 이용하여 각 변인 간의 관계를 검증하였다. 본 연구를 통해, 첫째, 과제기술적합성이 MOOC의 지속적인 사용의도에 직접적으로 가장 큰 영향을 미친다는 점을 파악할 수 있었다. 둘째, 기대일치가 과제기술적합성, 지각된 유용성, 만족도를 매개로 MOOC의 지속적인 사용의도에 간접적으로 가장 큰 영향을 미친다는 점을 파악할 수 있었다. 셋째, 지각된 유용성이 태도와 만족도를 매개로, 또는 직접적으로 지속적인 사용의도에 영향을 미친다는 점을 파악할 수 있었다. 그러나 TAM의 핵심 변인인 지각된 용이성은 MOOC의 사용의도에 유의한 영향을 미치는 지각된 유용성이나 태도에 유의한 영향을 미치지 못하는 것으로 나타났다. 본 연구에서는 상기와 같은 연구결과에 대한 이론적, 실제적인 논의와 시사점을 제시하였다.

Abstract

This study investigates the factors affecting continuous behavior intention of college students on MOOC based on Technology Acceptance Model, Expectation Confirmation Model, and Task-technology Fit Model. In this study, variables from these model and theories were chosen as important predictors of MOOC acceptance. And then, this study verified the effects of perceived ease of use, perceived usefulness, expectation-confirmation, task-technology fit, attitude, and satisfaction on the continuance use intention of MOOC. To pursue the purpose of this study, data were collected from 322 students who were taking MOOC classes in universities located in the metropolitan area. The total of 322 questionnaires was analyzed using the structural equation modeling method. From the results of this study, First, we found that task-technology fit has the greatest direct influence on the continuance behavior intention of MOOC. Second, we found that expectation-conformation indirectly has the greatest influence on the intention to use MOOC continuously through task-technology fit, perceived usefulness, and satisfaction. Third, we found that perceived usefulness affects the intention to use continuously or directly through attitude and satisfaction. However, perceived ease of use, which is a key variable of TAM, did not significantly affect perceived usefulness or attitude, which has a significant effect on the intention to use MOOC. Based on the results of the study, theoretical and practical implications for e-learning system are being discussed.

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