Far, Yet Close Enough?: Dynamics of the EU Representations in East Asian Media
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This paper aims at exploring the perception of the EU during the post-Lisbon period and the Eurozone debt crisis in the eyes of China, Japan and South Korea in order to assess its current weight to the three significant Asian powers. This study focuses on the image of the EU presented in the nationalwise media in the three Asian countries. Four media outlets—three newspaper and one TV news bulletin—were selected from each country and monitored for the first six months in 2011. The formal and substantive characteristics of the selected news items were comparatively analyzed to find out how similarly or differently the EU was depicted in the three countries. It is found that despite the EU’s attempt to enhance its external visibility through the Lisbon Treaty, the existing EU image as an economic powerhouse has not changed much. Moreover, the analysis indicated that the lingering Eurozone debt crisis did not only overshadow the possible impact of the Lisbon Treaty and but also undermine the EU’s economic image. The lack of diversity of news source for the EU media reportage was identified as another reason to such image decline.
Abstract
This paper aims at exploring the perception of the EU during the post-Lisbon period and the Eurozone debt crisis in the eyes of China, Japan and South Korea in order to assess its current weight to the three significant Asian powers. This study focuses on the image of the EU presented in the nationalwise media in the three Asian countries. Four media outlets—three newspaper and one TV news bulletin—were selected from each country and monitored for the first six months in 2011. The formal and substantive characteristics of the selected news items were comparatively analyzed to find out how similarly or differently the EU was depicted in the three countries. It is found that despite the EU’s attempt to enhance its external visibility through the Lisbon Treaty, the existing EU image as an economic powerhouse has not changed much. Moreover, the analysis indicated that the lingering Eurozone debt crisis did not only overshadow the possible impact of the Lisbon Treaty and but also undermine the EU’s economic image. The lack of diversity of news source for the EU media reportage was identified as another reason to such image decline.
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