中國人의 韓國 드라마 視聽 動機에 관한 硏究 - 北京 젊은층을 中心으로-
A Study on the Motive to Watch Korean Drama among Young Chinese
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Korean Tv drama has contributed on the formation and development of the “Korean Wave.” However, there has been little study on the motives of viewing from the perspective of Chinese audiences. Thus, the current study is to address Chinese audiences’motives to watch Korean TV drama, which is the main engine of “Korean Wave”, based on “the uses and gratification approach”through survey method. The current study sets research questions like the following: 1. From what motives Chinese young audiences watch Korean TV drama? 2. Are there any differences between Chinese young audiences’ motives to watch Korean TV drama and Chinese TV drama? Through the factor analysis, the current study finds 10 motives of Chinese young audiences to watch Korean TV drama because they like “elements of TV drama”, “consolation”, “social reality”, “the interaction with society”, “time spending”, “information and education”, “the uniqueness of Korean TV drama”, “ relaxation”, “habitual viewing” and “entertainment” which Korean drama provides. Through the current study has a significant implication on the cultural exchange between Korea and China, it has some methodological limitations. Thus future research needs to be done to overcome these limitations.
Abstract
Korean Tv drama has contributed on the formation and development of the “Korean Wave.” However, there has been little study on the motives of viewing from the perspective of Chinese audiences. Thus, the current study is to address Chinese audiences’motives to watch Korean TV drama, which is the main engine of “Korean Wave”, based on “the uses and gratification approach”through survey method. The current study sets research questions like the following: 1. From what motives Chinese young audiences watch Korean TV drama? 2. Are there any differences between Chinese young audiences’ motives to watch Korean TV drama and Chinese TV drama? Through the factor analysis, the current study finds 10 motives of Chinese young audiences to watch Korean TV drama because they like “elements of TV drama”, “consolation”, “social reality”, “the interaction with society”, “time spending”, “information and education”, “the uniqueness of Korean TV drama”, “ relaxation”, “habitual viewing” and “entertainment” which Korean drama provides. Through the current study has a significant implication on the cultural exchange between Korea and China, it has some methodological limitations. Thus future research needs to be done to overcome these limitations.
참고문헌 (18)
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