The New Korean Wave in China: Chinese Users’ Use of Korean Popular Culture via the Internet
0
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
Although the Korean Wave originated in China, its presence in this country had been faltering for some time. Recently, however, Korean Wave star centered K-drama via online video websites, Korean Wave TV programs with high ratings, and idol group centered K-pop with glocalization strategies are all popular in China once again. The purpose of this paper is to explore Chinese teens and twenty year olds as the main consumers of Korean popular culture and the how preferred genres, motives, and behaviors of Korean pop culture use and Korean image affect one another. According to the study results, media use via online video service was most common, and among the preferred genres, K-drama has the highest usage rates. In addition, it was discovered that motives and behaviors associated with the use of Korean pop culture had a considerable influence on a positive Korean image.
Abstract
Although the Korean Wave originated in China, its presence in this country had been faltering for some time. Recently, however, Korean Wave star centered K-drama via online video websites, Korean Wave TV programs with high ratings, and idol group centered K-pop with glocalization strategies are all popular in China once again. The purpose of this paper is to explore Chinese teens and twenty year olds as the main consumers of Korean popular culture and the how preferred genres, motives, and behaviors of Korean pop culture use and Korean image affect one another. According to the study results, media use via online video service was most common, and among the preferred genres, K-drama has the highest usage rates. In addition, it was discovered that motives and behaviors associated with the use of Korean pop culture had a considerable influence on a positive Korean image.
참고문헌 (29)
- The Korean Wave and the Cultural Proximity in East-Asia, "K. S. Lee", Culture Industry and Cultural Capital, 111~121 (2005)
- E. K. Yang, "A Study on the Trade of Trendy Drama in East Asia", Studies of Broadcasting Culture, 56, pp.197~220 (2003)
- Y. Cho, "Desperately Seeking east Asia amidst the popularity of South Korean pop culture in Asia", Cultural Studies, 25(3), pp.383~404 (2011)
- M. K. Kim, "Assessment of Cultural Proximity and the Type of Korean Television Programs in Asian Market : Focus on Storyline of Korean Drama", Asian Communication Research, 2, pp.51~66 (2004)
- 오인규, "From B2C to B2B: Selling Korean Pop Music in the Age of New Social Media", Korea Observer, 43(3), pp.365~397 (2012), 한국학술연구원
- Y. K. Park, "Programming Strategy for Audience Segmentation and Specialization of Channels in China:Case of China Central Television", 14, pp.273~303 (2002)
- D. Shim, "ybridity and the Rise of Korean Popular Culture in Asia", Media Culture Society, 28(1), pp.25~44 (2006)
- W. Ryoo, "Globalization, or the Logic of Cultural Hybridization: The Case of the Korean Wave", Asian Journal of Communication, 19(2), pp.137~151 (2009)
- 김수정, "동아시아 대중문화물의 수용과 혼종성의 이해", 한국언론학보, 50(1), pp.115~136 (2006), 한국언론학회
- 손승혜, "한류 수용의 로컬 콘텍스트와 글로벌 팬덤의 특성 - 코리안 커넥션 사례 분석", 미디어 경제와 문화, 10(1), pp.45~85 (2012), (재)에스비에스문화재단
- 이경숙, "중국의 ‘한드’ 팬덤과 초국적 드라마 수용: <해를 품은 달>의 중국 온라인 팬덤 분석", 미디어, 젠더 & 문화, 23(23), pp.177~209 (2012), 한국여성커뮤니케이션학회
- 심두보, "한류와 한국 드라마, 그리고 여성의 팬덤", 방송공학회 논문지, 12(5), pp.414~422 (2007), 한국방송∙미디어공학회
- Analysis of Internet Industry Open Trend in China, "S. O. Kim", Korea Information Society Development Institute, ~ (2013)
- Contents Industry Trend of China, vol. 14, "Korea Creative Content Agency", ~ (2013)
- "Statistical Report on Internet Development in China" (2014)[URL]
- T. E. Ruggiero, "Uses and Gratifications Theory in the 21st Century", Mass Communication & Society, 3(1), pp.3~37 (2000)
- E. Katz, "Uses and Gratifications Research", Public Opinion Quarterly, 37(4), pp.509~523 (1973)
- A. M. Rubin, "Ritualized and Instrumental Television Viewing", Journal of Communication, 34(3), pp.67~77 (1984)
- A. R. Sun, "A study on Cultural Proximity, Viewing Motivations and Watching Behavior of Korean Audiences of Japanese TV Dramas", 석사, pp.2010
- M. K. Ko, "A Study on Relation between Viewing Korean Television Dramas’ Behavior and Attitude toward Korean Wave: with Focus on China University Students", 석사, pp.2006
- K. Miura, "A Research on Japanese Females’ Korean Drama Consumption: Based on Motivation, Behavior and Satisfaction as Prime Determinants", pp.2012
- X. Li, "A Study on Chinese College Students’ Viewing and Effect of Korean Dramas: Focused on Viewing Motivations, Programs Evaluation, and Korean Image and Attitudes", 석사, pp.2009
- E.H. Soh, "A Study on Relation between Cultural Proximity of Audiences and Watching Behavior of American Broadcasting Programs: with Focus on College Women", 석사, pp.2007
- K. X. Cai, "A Study on the Motive to Watch Korean Drama among Young Chinese and the Association with the Image of Korea", 석사, pp.2006
- Contents Industry Trend of China, vol. 7, "Korea Creative Content Agency", ~ (2014)