유튜브(YouTube) 속 한자․한문 관련 콘텐츠 현황과 개선 방향

Abstract

This paper examines the presence of Sinographic character and literature in the YouTube space and discusses the need for content considerations that correspond to the characteristics of the media. Sinographic literature researchers have been making various efforts to spread their academic achievements to the general public, not just through papers and books. Representative examples include publishing liberal arts books, participating in public lectures, serializing newspaper columns, and podcasting. Recently, online platforms such as YouTube have emerged as powerful mass media. Following this trend, it is now necessary to deeply consider ways to communicate with the public using them. This paper examines the current state of Sinographic character and literature in YouTube by dividing it into ‘operator’ and ‘type/topic.’ As a result, it was confirmed that public institutions for Sinographic character and literature have established channels to promote their institutions and achieve their goals of public education, and that a considerable number of channels are also being operated at the individual level. In addition, upon examining the formats and topics of these channels, it was found that while traditional lecture-style content is the mainstream, areas such as Sinographic character level test preparation, children’s education, and calligraphy are receiving particular attention. In this way, in a situation where YouTube has emerged as the main stage for content, the Sinographic character and literature practitioners has also shown an aspect of trying to communicate with the public. However, despite this aspect, there are some regrettable points in terms of format and content in contents currently provided. Accordingly, from the perspective of ‘format diversification’ and ‘topic diversification’, the necessity of content considerations that correspond to the new media sensibility was mentioned.