일본문화산업 속 애니메이션 콘텐츠 활용 방식과 전략 연구

Abstract

Japan’s cultural contents have enormous power and strong influence all around the world. The cultural scalability that utilizes Japan’s unique cultural contents is further multiplying the dominance of Japan’s cultural industry. In Japan’s cultural industry, the method and strategy of using Japan’s cultural contents are made in various forms. Among them, however, Japan’s animation contents account for the highest proportion, establishing themselves as a key cultural content that Japan is promoting. So this paper focuses on the animation contents that are the core of Japan’s cultural contents. In the process of it, the paper looks at the trend of using animation contents from the past to the present and analyzes the strategy of Japanese contents. First of all, it examines the development process of the Japan’s animation industry by grasping the trend of it until now. In it, the creative source of animation contents can be found and the diversity and efficiency of the Japan’s cultural industry can be analyzed. The paper also examines the direction of Japan’s policy of cultural industry to further spread animation contents. Based on this, it analyzes the essence of “Content Tourism,” Japan’s newly emerging plan of regional revitalization, and looks into the ways and examples of its links to animation contents. In addition, through the strategy of using animation in the local community, it identifies new roles and ways of utilizing animation contents. By closely analyzing the structure and strategy of the Japan’s cultural industry, which can be produced with just one animation content, the paper intends to make a suggestion of the accurate implications for Korea’s cultural industry.