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Influence of Visitors’ Satisfaction for Park Facilities on Revisiting Intentions - The Case of Mountainous National Parks in Korea -

한상열|심규원|최윤선|이주희
한국산림휴양복지학회 (Korean Institute of Forest Recreation and Welfare)|2016.06|한국산림휴양학회지 (The Journal of Korean institute of Forest Recreation)|제20권 제2호|pp. 115-126|DOI 10.34272/forest.2016.20.2.010

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참고문헌

키워드

Behavioral intentionsFacility managementMountainous national parksVisitors’ satisfaction

초록

본 연구는 탐방객의 공원시설 만족도가 산악형 국립공원 재방문 의도에 미치는 영향 파악을 목적으로수행되었다. 이를 위해 2002년부터 2006년까지 7,797명의 탐방객을 대상으로 조사하였으며, 연구 결과는 다음과 같다. 우선, 주차장 위치(β = .238, p<.01), 화장실 위치(β = .175, p<.01), 등산로의 안전성(β = .285, p<.01), 환경 해설 등산로 코스의 길이(β = .212, p<.01), 환경 해설 등산로의 안전성(β = .173, p<.01) 시설 등이 탐방객의 국립공원 재방문 의도에 영향을 미치는 주요 요인으로 나타났다. 또한, 난간과 안전 보호대와 같은 등산로 시설의 보수 및 유지 (β = .124, p<.10)와 안전을 위한 난간 설치(β = .125, p<.10)가 탐방객의 재방문 의도에 유의한 영향을 미치는 것으로 나타났다. 따라서 본 연구 결과는 탐방객의 시설 만족도가 국립공원의 재방문 의도를결정하는 주요 요인임을 확인할 수 있었다. 대부분의 기존 연구는 특정 국립공원을 대상으로 이루어진 반면, 본 연구에서는 탐방객의 공원시설 만족도와 재방문 의도의 관계를 규명하기 위하여 14개의 산악형국립공원을 대상으로 실시되었다는 점에 그 의의가 있다. 따라서 본 연구의 결과는 향후 공원과 인근 지역사회 계획 및 전략을수립하는데 유용한 자료로 활용될 것으로 사료된다.

Abstract

This study was conducted to investigate how visitors’ satisfaction with facilities influences their revisiting intentions to mountainous national parks. The survey was conducted with 7,797 national park visitors during 2002-2006. The results were as follows: location of parking lot(β = .238, p<.01), location of toilets(β = .175, p<.01), safety of trails(β = .285, p<.01), length of environment interpretative trail courses(β = .212, p<.01) and safety of environmental interpretive trails(β = .173, p<.01) were significant contributors to revisiting intentions to the national parks. In addition, the variables of maintenance of trail facilities such as handrails and safety guards(β = .124, p<.10) and handrail installation for safety(β = .125, p<.10) also had a significant effect on revisiting intention. The findings of this study confirm that satisfaction level of utilizing facilities in national parks is an important predictor and key determinant of revisiting intention. Although most past studies focused on specific national parks, this study analyzes the relationships between visitors’ satisfaction with utilizing facilities and intentions to revisit the fourteen mountainous national parks of Korea. The results of this study may be useful to provide useable knowledge in designing strategies that will develop future plans in and around the parks and surrounding communities.

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