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국립공원 문화자원의 속성이 탐방객의 지각된 가치 및 행동의도에 미치는 영향

The Effects of Cultural Resources’ Attributes of National Park on Visitors’ Perceived Value and Behavioral Intention

김병국
한국산림휴양복지학회 (Korean Institute of Forest Recreation and Welfare)|2024.03|한국산림휴양학회지 (The Journal of Korean institute of Forest Recreation)|제28권 제1호|pp. 73-84|DOI 10.34272/forest.2024.28.1.006

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참고문헌

키워드

지각된 가치Perceived Value행동의도Behavioral Intention경로분석Path Analysis문화자원 속성Cultural Resource Attribute

초록

국립공원 자연환경의 가치 증진과 더불어 문화자원 가치에 대한 관심이 높아짐에 따라 본 연구에서는 국립공원 문화자원에 대한 속성 파악과 문화자원 속성과 탐방객의 지각된 가치 및 행동의도 간 관련성을 분석하였다. 본 연구의 주요 결과로서, 국립공원 문화자원의 속성(휴양·문화유산·해설·종교활동)을 파악하였으며, 문화자원 속성들이 탐방객의 지각된 가치(사회경제적·종교적·정서적)에 유의한 영향을 미치는 것을 확인하였다. 그리고 탐방객의 지각된 가치와 행동의도 사이의 유의한 영향 관계를 규명하였다. 향후 연구에서는 탐방객 인터뷰 등 정성적 자료의 보완과 더불어 인공자원 기반 목적지의 속성과 방문객 행동의도 사이의 관련성을 규명한 연구가 필요하며, 본 연구의 결과는 국립공원 문화자원 보존 및 관리에 유용한 기초자료로 활용될 수 있을 것이다.

Abstract

As the natural resource’s value in national park increases, the interest of cultural resource’s value has growing. The purpose of this study was to explore the relationship between cultural resource attributes, visitors’perceived value, and behavioral intention. The results of the study indicated that cultural resource attributes(relaxation·cultural heritage·interpretation ·religious activity) were identified and there was a significant relationship between cultural resource attributes and visitors’perceived value. Additionally, visitors’perceived value had a significant impact on visitors’behavioral intention. Future research can need to examine the relationship between artificial destination attributes and visitors’behavioral intention using qualitative approaches. The findings from this study offer basic useful data to preserve and manage cultural resources in national park.

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