2000년대 한일 베스트셀러 동향과 문화유입 현황에 대한 고찰

Abstract

In 2000's East Asian countries are actively interact culturally more than any other era in the history. Advanced informational technologies, changing media environment and global trends have encouraged people to accept other cultures easier than before. In particular, Korea and Japan are geologically close each other and have been expedite the cultural interactions through “Korean wave” or “Japan wave”. It was common that one product becomes popular in both countries simultaneously and there was no exception in publishing. In this report, we have analyzed the and characteristics of the “best seller” which became popular in both countries at the same time. The publishing industries of Korea and Japan have different systems and markets. But both industries faced with similar issues due to changing in technologies and media, economic down turns, and decreasing in population of reading. In this report I studied the preferences and trends of each country’s best selling books and why those books became popular, especially through bestseller of foreign books and novels in each country. Through this study we were able to conclude that the reasons that both countries have similar bestsellers are resulted from imbalanced consumptions of foreign books, especially of Japanese books in Korea. This phenomenon has gotten worst in 2000’s. Korean publishing industry need to overcome this issue through giving enough efforts to enrich contents of its own and not depending too much on foreign books.