교과서 출판사 조직 구조와 업무 관행에 대한 연구

Abstract

The purpose of this study is to analyze the characteristics of Korean textbook publishing in the level of organization and routine by adopting in-Depth Interview and Focus Group Interview methodology. As a result, the organizational culture of it was characterized by a hierarchy-based vertical organization and seniority system-based apprenticeship. Those characteristics turned out to disturb the efforts and attempts to adapt to the rapidly changing publishing environment and upgrade the organizational culture. Despite the fact that the publishers were aware that the hierarchy-based vertical organization and seniority system-based apprenticeship impeded the autonomy and creativity of individuals and organization, they tended to settle down to them rather than improving them. Although some publishing companies attempted changes to the external organization by introducing a team system, there was a contradictory tendency inside that the organizational culture based on the small management-oriented vertical decision making and seniority system-centric apprenticeship work routine grew stronger. Such an organizational culture not only hinders the growth of individual autonomy and creativity, but obstructs the conversion into the organizational system fit for digital publishing environment. Since priority is placed on organizational demand in various decision making processes, it's difficult for the members to engage in upward or circulative democratic communication. Thus they should move toward a more open, democratic, and horizontal organization and bring innovations to the publishing routine instead of settling down to short-term efficiency and convenience delivered by the old organizational system and routine.